Advertising Made Faster, Easier And More Effective By Advertise.Com
Online advertising is no longer a novel medium. It has become fairly popular and widespread. Companies continue to fight everyday for gaining customer attention and improving the effectiveness of their online marketing campaigns. Examples of online advertising include contextual ads on search engine results pages, banner ads, Rich Media Ads, advertising, online classified advertising, advertising networks and e-mail marketing, including e-mail spam. Display Advertising is a type of advertising that typically contains text (i.e., copy), logos, photographs or other images, location maps, and similar items.
Advertise.com, Headquartered in Sherman Oaks, California, is a premier platform for search, display and performance marketing, enabling advertisers to reach a wider audience through their exclusive network of search engines and publisher properties. Founded in 2001 as privately held pay-per-click (PPC) search network ABCSearch.com, the company was re-branded in April 2009 as Advertise.com, Inc. The company continues to lead the charge in online advertising. It connects s thousands of advertisers with millions of consumers every day. The company deals in all methods of online advertising, including display advertising.
Display advertisements are not required to contain images, audio, or video. Textual advertisements are also used where text may be more appropriate or more effective. One common form of display advertising involves billboards. The Advertise.com Display Marketing platform brings advertisements in the limelight of a vast publisher network of over 200 million users. The consumers are segmented using industry leading targeting approaches including behavioral, vertical channels, geo-location, and remarketing. These targeting measures improve an advertisement’s performance, delivering desired audiences with optimal click-troughs and conversions.
To prevent any fraudulent transactions or misuse of information, Advertise.com uses patented software for fraud prevention called ClickShield. The software ensures that advertisements are qualified as much as they are targeted. It also automatically optimizes traffic at the traffic source level to avoid any traffic issues with the website. ClickShield also allows for a greater degree of network transparency. Advertisers are able to track and optimize by removing low performing sources on any campaign by creating a custom network of high performance traffic sources. One of the most popular tools used by Advertise.com is display advertising. Display advertising employs high-impact graphics and custom messaging. These factors allow for superior user interaction from the target audience.
A large chunk of display advertising involves remarketing. Remarketing empowers advertisers to segment and serve highly targeted banner ads to users who have recently visited their website. Remarketing operates by initially tagging and targeting all visitors that come to a website through any paid or organic traffic. It serves them with effective banner advertising while on other popular sites within Advertise.com’s publisher network. This active mind share is critical when users are in the purchase process. It has been empirically proven that recall and mindshare are two essential elements involved in the purchase process. These super-targeted ads can increase user response over 400% above the effectiveness of traditional display targeting. Remarketing is an extremely effective marketing tool that helps companies achieves a competitive edge.
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