Some New Things You Need to Know About On Page SEO
The online world is an ever-changing one and so are the rules associated with it. If you want your online business to stay in the game, you have to make sure you are well acquainted with the changing mechanics of on page SEO methods and processes. Developments keep happening in popular SEO rules and you need to equip your website with them so that you can stay ahead of your competitors. Let us have a look at some of the recent developments that have taken place in the SEO space and have been happily incorporated by most SEO service providing companies:
- More Adsense Amounting to Lower Rankings: According to a recent SEOmoz study, too much Adsense on your site can lower its ranking in search engines. Though it is not proven, there is a possibility of your site getting a lower rank because of excessive Adsense on the webpage. In any case, stuffing your website with Adsense does not look good at all. So whether it affects search engine rankings or not, it is a bad idea and should be avoided.
- Avoiding Squeaky Links: This will be highly discouraged by any SEO company India you go to. Your website should be absolutely free of squeaky links that merge into the background or can be moved 9999px towards the left. Even one-pixel links fall into the category of squeaky links.
- Using Header Tags: One of the most effective ways of organizing content on your webpage is through header tags such as H1, H2 and H3. This is because they are proven on page SEO tools. Your targeted keywords and phrases should be included within H1, H2 and H3 tags. If the default formatting of the header tags does not appeal to you, it can be modified with the help ofCSS. But the main thing is to include your important titles within header tags so that Google can consider them as important.
- Avoiding Excess of Flash, Images and Video: Any SEO company you go to will tell you about the disadvantages of using too much Flash, images and videos in your site. Web designers are very fond of Flash and love to use it while creating websites. But one big problem with Flash is it is not on page SEO friendly. In fact, search engines cannot read it properly. The same holds true for images and videos. Since they do not contain any corresponding code, it becomes extremely difficult for Google to encode images and videos.
- Regular Updating of Site: You need to update your site quite frequently. According to a SEO company, Google spiders are very prompt in noticing which sites have become too stale or old and as soon as they identify a site that is too old, it drops its rank. If you do not want to be their next victim, you should update your site with fresh content so that it continues to enjoy impressive rankings. A SEO companyIndia states that if websites add new content at least once in a week, it can avoid getting neglected by Google.
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