The importance and relevance of werbemittel, or promotional products
One of the best ways to make your customers remember you is to provide them with a totem of your seriousness and your dedication to them. Offering a promotional product, or how the Germans call it, werbemittel, is a great way of assuring that your clients have the contact details of your company at hand, as well as that they will have your company’s logo always in sight.
What is a werbemittel?
Werbemittel is usually a small product, preferably a handy one, one that the receiver is sure to be using on a daily basis. Make sure you choose something that is representative for the action you are undertaking, and at the same time has the potential of becoming a necessary tool.
What werbemittel best suits my company?
Every company that respects and knows the value of its customers does everything necessary to continuously improve their image in their clients’ eyes. There’s no need to emphasize the importance of details, the effect of small attentions or the need for a constant reminder that your company is there for its clients.
So, offering a werbemittel is important, but the process of choosing one is significant as well. Make sure to choose a promotional product that is relevant for your company. It does not need to be expensive, but quality is necessary, as it will bear the marks of your company’s professionalism.
The field of work of your company must be very well represented by the gift product your are offering, but here are some things that always go, regardless of the business’ activity:
- Key holders
- Cups
- Memory sticks
- Bags
- Pen sets
- Calendars
- Address books
Are there any other fields where I can use werbemittel?
Werbemittel, on the other hand, is a great way of raising funds. A donation for a fund raising organization is always welcome, but so is a little take-away gift. This way you inform the donor of the importance of his or her contribution. It is a great way of thanking for people’s attention and dedication towards humanitarian causes. It is important to know that to receive is to give, so don’t feel sorry if you spend 5% of the money you earn during your campaign on giveaways.
Other great domains where werbemittel fits extremely well are weddings, corporate parties or even baby showers. Take-away gifts have already become a tradition at weddings, but they are a relatively new habit in parties, be it a corporate party or a birthday one. So if you are planning on throwing a party at the office or celebrating your birthday with your friends, you may want to take into consideration this catchy option.
Nowadays people understand more and more the importance of the small details like promotional products that make everything “flow”. Receiving something for free is not a common thing these days, so giving a well-targeted werbetaschen is sure to bring a smile on your customers’ faces. It also represents a great way o assuring that “the word is spreading”.
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