Creating your own Brand with Private Label
It is not unusual for celebrities such as Paris Hilton or Jessica Simpson to have their own clothing lines. However, what most people do not realize is that these products do not literally mean that the celebrities are directly connected with the item’s manufacture. In most cases, these stars only carry a private label of the product. This means that even though the brand carries their name, the manufacturing and even designing process is left to a separate entity.
Unsurprisingly enough, private labels are not confined to clothes. There are actually numerous products today that are manufactured by one company but are put on the shelf under a different brand. These can be anything from food, drinks and even services. For those who are thinking about starting their own private labels, following are some tips on how to build a brand.
Concentrate on a Market
The best way to start when branding private label products is by concentrating small. This is actually better since private labeling is basically a moderately sized business with an average number of consumers. Ideally, individuals should start placing their products in several stores, perhaps not more than five. The goal is to slowly push the product out in the market and allow people to associate the product with a specific seller. This would make it easier for them to remember the brand and ultimately go back to the same store to buy it. This actually works best if the seller also happens to own the convenience store, allowing them complete autonomy over the item.
Create a Logo
A logo is what sets same products apart. Take the two biggest carbonated drinks for example. When placed on a clear glass, Pepsi and Cola look basically the same and when tasted, some people cannot really tell the difference. Attached to their brands however, people become more aware of which of the two they prefer and ultimately purchase that product. With a logo, sellers would be able to create the same effect. The logo combined with a color motif and an easy-to-remember name would ensure that the product will be “unique” when looked on by end users.
Choose a Good Name
Now some people might think that the logo and the name are basically the same. Although the two may overlap, the fact is that each aspect deserves thorough consideration. For branding purposes, a name must be easy to remember and tells users exactly what the product is about. Some sellers extend their names and add a “tagline” to make it easier for people to remember.
Of course, those are not the only branding techniques people can use. Ultimately though, creating and establishing a brand through private label is done by appealing directly to the buyers. Consider what the product has to offer and how it differentiates from other products of its kind and work on that. By doing this, sellers would be able to make an “impression” on buyers and eventually get a steady stream of income with the possibility of expanding when marketed correctly.
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J&D Consortium is a company that provides complete solutions and assists your total private label demands from food and beverage to cosmetics and almost everything in between. From concept and global sourcing through to product creation and release we are here to assist you all through the incubation phase through to launch.
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