It Pays to Shop Around for Auto Insurance
Ask people what they would rather do than shop for auto insurance quotes, and the list is likely to be long. But as more and more drivers are finding out, comparison shopping for quotes may turn out to be a money-saving tactic. Consumers in San Diego and around the country are discovering that one way to get the best auto insurance quotes in San Diego is to shop around for a competitive rate.
In October 2011, an insurance industry research group conducted a survey of customers’ buying habits. The results were eye-opening. The number of consumers who shop for auto coverage annually has grown steadily since 2008 and now stands at 35 percent. Of those, 7 percent seek auto insurance quotes even more often. About half of these customers (51 percent) ended up buying a policy from the provider who offered the quote. The majority of consumers shop around for auto insurance quotes only every few years, but of those who do, nearly one in five is opting to switch insurance providers.
One result of the provider-switching trend is that insurance companies are realizing they have to do more to keep their subscribers. That puts San Diego consumers in the driver’s seat – so to speak – when it comes to demanding better service and more flexible options from their current providers. It also means that insurance companies are stepping up their marketing efforts to lure consumers away from their current carriers. That means it is easier than ever to get an auto insurance quote in San Diego, since more and more companies are bypassing the agent middleman and selling directly to consumers.
The Internet, too, has made auto insurance shopping very much a buyer’s game. Although surveys indicate most people still prefer to deal with an agent directly, whether shopping for a policy or filing a claim, many others do their comparison shopping online. Consumers can go directly to a provider’s web site to review coverage details and discounts; there are also not a few sites that exist solely for the purpose of comparing providers, plans, and prices. Within minutes, customers can have an entire report of policies, providers, discounts, and ratings at hand.
Auto insurance is one of those cost-of-living expenses that there’s just no avoiding. But because today’s market is oriented toward the consumer, getting the best possible rate on a policy has never been easier. By doing their homework and seeking a range of options for auto insurance quotes,San Diego drivers are in a good position to get the coverage and the prices they want.
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