Search engine marketing for the modern company
SEO or Search engine optimisation is the future of marketing and seen as one of the fastest growing industries in the UK. SEO experts utilise a range of techniques and skills to get a company higher within the search results for a selected keyword or targeted phrase. SEO marketing can be split into three main target areas; onsite, on page and off site optimisation which all add up to give you the complete SEO package. One of the biggest parts of this is the off-site optimisation as this makes 55% of the SEO campaign and is made up of mostly of the links you are building to your website. It is important that when you are building links to your website you source your links from a number of different locations and a variety of sources to ensure that you create a varied back link profile.
Another big part of SEO is the on-page aspect of SEO and this is anything from making sure that headers are keyword targeted to ensure that your website is setup for as many target keywords as possible. This aspect of the SEO campaign may require you to change your website and insert new pages as this can help increase the amount of keywords you can target on your website. The final part of SEO is onsite and this involves resolving all the technical issues on the site which can include anything from having a custom 404 page to having the correct redirects in place. It is important that when you are setting up your SEO campaign you need to consider each element of optimisation as failure to give each section the necessary work will result in the overall failure of the search engine optimisation campaign and money down the drain. It is important that you keep developing your SEO strategy and move with Google updates as they are always changing their algorithm and making changes to how they display results.
One of these updates has been Google integrating social results into the natural search results and the full integration of Google +. This means that Google is now going to return websites that your friends or people you know are viewing and could change the way people search. In order for your company to stay with the market trends it is vital that you integrate SEO and social media into your marketing strategy as your competitors are probably already doing so.
As the online industry is so competitive, it is vital you find the best SEO agency London around as the chances are high that they will offer the most detailed digital marketing strategies you will be able to find for your company to utilise.
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