Local SEO strategy, and some tips for getting it right
Companies are always looking to explore new markets and generate more sales via their online offering targeting different demographics. It is important that your website is working for your company no matter whether your company is large or small you need to make sure that generates leads and most important of all leads. A big part of this is to make sure that your website looks professional and shows the professional approach that your company undertakes.
This is important as the average user will only allow around 10 seconds before leaving your site if it does not look professional. Website work in the same way as humans as first impressions count for a lot and it is important that your website has the wow factor that will make people want to look further around your site. As well as having a well-designed website it is important that your navigation is easy to use and is crawlable by the search engine bots. As well as having a well-designed website it is also important that you have clear calls to action throughout your website to make sure that consumer is interacting with your website and buying your products or services.
Another aspect of website design is to make sure that your site is visible in the search engines and the perfect way to do this put a full SEO strategy in place. SEO is a form of art and it is important you get it right so that you can target long tail and generic keywords. This involves optimising the website and building new landing pages so that you can target the different sectors your company operates in. As well as an SEO strategy it also important that you target local keywords as they are more likely to convert and generate more revenue for your business. Although search results are small for local targeted keywords you will find the amount of time a user’s spends on the site will increase due to the nature of their original search term.
The reason why a local strategy is so important is due to the type of devices people are using to access the internet. This is because people can now view the site on iPads, iPhones and other hand held devices. Research has shown the way people search on a phone is different than at their computer as there are local based and generally involve an activity. Targeting phones and other mobile devices a must for any company as Google itself says that 2012 is the official year of the mobile and when it becomes vital to search.
The search engines are always updating their algorithms, and as a good SEO agency London will know, a local SEO strategy is vital when you are doing your digital marketing in London.
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