How Auto Dealers Can Use Facebook To Attract Customers
As the number of social networking sites like Facebook are becoming more and more popular, one can not only keep in touch with distant friends and family but also use these sites for marketing. Automobiles make the busy life of a common man much easier and simpler and since Facebook has a huge number of members in their network and is possibly one of the most popular social networking sites, so auto dealership promotions can be easily done via social networking.
The website provides great scope for auto dealership ads, you just need to follow a few simple steps and you will see that automotive advertising has become much easier and simpler. The following are the steps you may follow:
Create an account on Facebook with the name of your showroom or your dealership agency.
Add in a few pictures of the various brands of cars available at your showroom
Add a brief descriptive information about each type of car just below the pictures in an intelligent way such that the customer is given the required details of various features in the car but would like to know more as well. In this way the interested people will pay a visit to your showroom, making your work much easier.
Provide your address, phone number and other possible details for the customer’s convenience to contact you easily.
If possible, form a group under the name ‘auto dealership made easy’ or something similar, this places your auto dealership program on a public portal and as soon as people start joining the community, you could connect with them on a one to one basis.
Position yourself as a trusted advisor and not just a product pusher.
Give away information about the car buying process and show people that you are their to help not just to sell them.
These are the few basic steps that will assuredly help you connect with your customers and through discussion boards you may also come to know your customer’s needs and preferences through it. This in turn will help you in auto marketing and may give you an edge over the other car dealers as now you would know your customer’s requirements on a first hand basis. It would also reduce the amount that you generally spend on your auto dealership promotions as you are now promoting and advertising through Facebook which is a free platform. Another very important aspect is that the use of Facebook for auto dealership promotions is indeed a very good idea to connect with the youth. The youth of today would possibly be the most targeted audience for auto marketing as they are the ones mainly interested in new cars, better features and smarter deals. So, again Facebook would serve as a powerful tool for auto dealership ads and auto dealership promotions.
To sum it all up, Facebook could be smartly used by the automobile dealers for automotive advertising thus leading to better automobile sales and earning profits without promotional costs. The various features of the most powerful social networking site would serve as a great tool for auto dealership promotions reducing the cost of advertising considerably and helping in auto marketing.
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