Pointers when Exchanging Business Cards
When marketing a business, what matters is the end result—that is creating good relationships with people to create leads and sales. To many business owners though, achieving such result is strenuous not only in what needs to be done but most especially in what needs to be spent. Budget restrains many businesses to create an effective marketing plan. Budget discourages business owners to boost up their promotional activities. And budget hinders businesses to attain success.
But if you have limited budget does that mean you can no longer pump up your marketing effort to bring your business to success? Definitely no. There are many alternatives to inexpensive marketing strategy today. For instance, traditional marketing is always a cost effective solution to effective and inexpensive marketing. Traditional marketing includes the ever reliable marketing materials still in use today such as brochures, catalogs, post cards, and business cards.
If you truly desire for affordable marketing materials, then you may want to boost up your business card campaign. This simple card require only a single sheet of paper or card board and simple design to make it truly effective. But the design of your business cards shouldn’t be the only thing you focus on. Long after the design process is done, comes the important task—handing out your business cards.
Exchanging cards with prospects can be a smooth process. But it can also be awkward and intimidating if you don’t plan ahead. Here are tips and tricks to consider to ensure you are ready to hand ask your business cards when you meet potential customers:
• Preparation is the key. Every time you go out, make sure you always have a handful of business cards with you. Even when simply running an errand or going out for a night out, your cards should always be with. You will be surprised that many potential customers are found in the most unlikely places. It is, thus, critical to be prepared and have your business cards with you all the time.
• Hand out your cards whenever you have the chance. You shouldn’t only depend on trade shows, business gatherings, conferences, and other events to get customers. Even informal meetings are a good chance to exchange cards with prospects. Anyone you meet who seems interested in your products or services should be handed out with business cards.
• If you hand out your business card, be sure to ask for your prospect’s card as well. You can use their card to get their contact information for future reference. Just be sure that when receiving business cards, take a good look at it and offer a compliment perhaps about the logo, business card printing design, or shape of the card.
• Be sure to hand out clean and professional business cards. Never give out torn or worn out business cards. This will only give you an unprofessional image. Be sure that your cards are clean and crisp with no tattered edges. It’s best to use a card holder or business card case to keep your cards neat and clean. Don’t just slap in your card in your wallet and put in your back pocket. This will only tear the cards and show people that you lack organization and professionalism.
• Leave your cards around. Do leave your cards in hotel lobbies, restaurants, or bulletin boards where your prospects will likely see your card. Take advantage of this free advertising opportunity to draw in potential customers.
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