7 Tips to Buy Domain Names the Right Way
Many people want to buy domain names today. However, there are so many potential options that it is hard to pick the best name. If you are having a hard time, here are 7 guidelines to help you choose the right one:
Choose a relevant domain name
The domain name should tell what the site is about. For instance, if you sell golf clubs, the domain name should let the visitor know this (i.e. cheapgolfclubs.com). On the other hand, Joeswebsite.com does not tell anything, and will not attract people shopping for golf clubs. Just like with a physical store, a domain name should tell everything about your business so online searchers know what you sell.
Include your keywords
It is very important to know what terms you are targeting, so that you can include them in your domain name. In particular, make sure the most important keyword you are targeting is in the name. Google likes sites that have the keywords in the domain name, and they tend to rank them very highly. In fact, often times some of the sites in the top 10 are only there because they have the keywords in the name. This is a very important factor, and you cannot overlook it. This is why it is important to do your keyword research before you buy the domain name.
It does not have to be exact
For instance, if your main keywords are cheap golf clubs, you do not have to give up if cheapgolfclubs.com is not available. There is nothing wrong with adding more words onto the domain name. For instance, you could say cheapgolfclubsforsale.com, cheapgolfclubsintheus.com, etc.
Keep it short
Having said that, you do not want the domain name to get too long. There is no hard and fast rule for how long a domain name should be, but just make sure it looks reasonable. Go with a .com, .net or .org extension. Yes, these extensions cost more than .tv or .info, but the extra cost is worth it. Basically, Google respects these extensions. They do not value the cheaper ones. A lot of people are tempted to go with the less expensive extensions if they cannot get the exact domain name they want with .com or .net. However, this will often end up costing them more in the long run. This is because they will not rank, and therefore they lose a lot of money due to the lack of traffic.
Register the domain name for 3 years
Many people believe that Google places more value on sites that are registered for longer time periods. This is because spam sites are often only registered for 1 year, so they assume that every short registration could potentially be a spam site.
Go with a quality domain name company
Make sure the company offers a privacy service automatically with the registration package.
ATCOS Domains offers all the necessary services internet marketers need, and they offer reasonable prices as well. Consider them if you want to Cheap Domain Registration. Also, Exchange Email Hosting is the only way to go for businesses and finding a service that is both reliable and price friendly isn’t easy.
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