Aluminium alloy door window industry at present is the present situation of opportunities and challenges
The current situation: there are both “challenges and opportunity
1. Huge market space. Previously, consumers have been think, buy the door for wood door, because it is enough class. Now, with the aluminum alloy doors and Windows of practical, beautiful sex of gradually improve and the function of the increase gradually, many consumers have to buy aluminum alloy doors and Windows, which makes aluminum alloy doors and Windows market space increased gradually. Especially in two, three city, aluminum sliding window and Windows is still place for development status, development space more vast.
2. Enterprise has increased, continues to expand the scale. Now, in chengdu, aluminum alloy doors and Windows enterprise has added a few. The enterprise despite its small size, but the number is a lot. Many enterprises have to from other industry transition to come here. The person in charge of the enterprise or business before profiles, or makes decoration, and some from aluminum alloy doors and Windows enterprise jump ship to come out. Because of the relevant industries have experience, the responsible person of the enterprise and to aluminum doors and Windows industry. Part of strength are big enterprise through the merger means also expanded its own strength.
3. Industry low threshold, product quality is uneven. In the author’s visit process, have a into aluminum doors and Windows industry near dealers said: “as long as the material to buy back and cut out according to size, the assembly can aluminum doors and Windows sold.” Have enterprise then think, so long as has the workshop, technical workers and a small amount of money can do a aluminum casement window and Windows factory. In fact, aluminum alloy doors and Windows at present is an important problem in the entry threshold low, product quality is uneven.
4. Regional brand sing leading role. At present, do the national market brand enterprise less, the product can spread to the national is less, even as the emperor sent the golden gate such old aluminium door enterprise also is only part of the capital city, the market share of the larger occupied. Today’s aluminum alloy doors and Windows market is still of regional brand sing leading role. Therefore, the development potential of market of aluminum window and still very large.
5. Product homogeneityphenomenon serious. In product innovation, the light of the chengdu the doors and Windows already walk in front, the chairman ZhanQingFu said: “enterprise innovation, certainly is not going to be out.” Due to the aluminum alloy doors and Windows industry into the threshold is low, product homogeneityphenomenon serious, so many time between operator is on price competition. Aluminum doors and Windows only by constantly improving technology enterprise, create different from other similar enterprise products to market competitiveness.
At present, aluminum alloy doors and Windows enterprise production is different, have little part of the enterprise in full load production; Part of the enterprise status quo; No single part of the enterprise. Part of the enterprise is in or, at times no single single embarrassing situation. In this situation, the industry reshuffle has quietly begun. Along with the national property market of a new push on and more new brand flood the market, the enterprise survival fights will become more intense.
Trend: competition small businesses or be eliminated “1025” period, the livelihood of the people become the focus of national key. Security room to the aluminum alloy doors and Windows brought the opportunity. In addition, the old reform and the construction of new countryside good policy, will increase in the use of aluminum top hung window. But in recent years, the aluminum door window industry competition has been unprecedented fierce, many mill the non-standard production enterprise with malignant competition serious impact on the industry market development. In the future, with the brand in the market as the guidance, the big enterprise through constant innovation to develop new products, improve the comprehensive competitiveness of products will win the market, and small enterprise will ultimately no competitive advantage was gradually shuffle out. In the meantime, big between enterprise will build alliance, the way to big mergers will enable the industry development of virtuous road.
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