Search engine optimization cyber age marketing tool
Search engine optimization is a cyber age marketing concept. The purpose of a Search engine optimization company is to give client’s website a higher ranking in a search engine.
Let’s clarify the above idea. Nowadays more and more people are turning to internet as major source of information. They spend a significant amount of time on internet. This kind of internet users generally doesn’t like to be ‘stalked’ by salespersons. Only way to influence their buying decision is to follow the pattern of their searching in internet. A search engine optimization company comes to help in this regard.
Before buying some products they turn internet to get relevant information. In order to get the relevant information, they type some words, termed as ‘key words’ on search engines which in turn show a number of websites of various companies selling that particular products or services. As there are many such websites, search engines make a ranking among those websites. Websites which are more frequently searched than other websites get higher ranking. The importance of securing a higher ranking is that the concerned site gets the exclusive chance of getting viewed on first or second page by the search engine. Generally a search engine user looks into first few pages. If a site is not placed in first few pages, the chance that a search engine user will look into it is minimal.
So naturally there is a stiff competition among various websites in securing higher ranking. Here starts the job of search engine optimization Company. Employees in a search engine optimization company work on client’s website to make it most searched among search engine users. To achieve this object they make a number of efforts ranging from designing the site to properly naming it.
Search engine users type some words other than the product or service name. These words are together called ‘keywords’. Employees at a Search Engine Optimization company try to use those key words while naming the client’s site so that this website is matched with user’s search.
Clearly employees of a Search Engine Optimization company must understand search engine user’s mindset, behavior in short search engine user’s psychology. Employees must know what the search engine users feel comfortable with, what they try to avoid, what words they generally type while searching for information in search engines at the time of seeking information regarding their desired product or service. Employees at a Search Engine Optimization company must design and name client’s website keeping net users’ choices in mind.
To elucidate the fact le consider a real life situation. Mr. Alec Smart is seeking information regarding lcd tv. Actually he wants to buy a low cost lcd tv. He turns to search engines like google, yahoo, MSN, Live. Now what he may type in? He may type ‘lcd tv low cost’ or ‘low cost lcd tv’. Now search engines match the typed words with the name of existing websites. After a comparison it will produce a search list based on the highest number of common words between typed words and site names. So you must hire an efficient content writer.
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