Dynamic Outside Signage – The Hardware Used
Dynamic outside marketing or advertising as it is sometimes referred to can vary in cost based upon what you want to reach and how you want to do it. For example there are out sized video walls in Times Square NY, or you will see Led screens in your local mall, both work well but it depends on how much you want to invest.
Video Walls.
Using Commercial Screens.
Now video walls can be made up of outdoor, sun bright displays in a grid of 6 x 4 screens, these screens can be left in the open and are as a rule fitted to building walls high up from the footpath, this high vantage point has two advantages. The first is it catches more consumers mind being high up and the second is that the screens are out of the way, preventing them getting damaged. Now these can have zones set to particular ads and only these ads shown, for instance the center 4 screens could advertise a clothing brands latest range, the surrounding monitors can be used for weather or news information, then when the ad is finished the full display can revert back to full size showing other ads. These range from $1299 per screen.
Using a modular video wall.
These video walls are specifically designed for outdoor use and ordinarily comprise of LED panels, providing the latest in technology. These panels are available in 1 metre square panels that install into an outside housing and once wired to the central processor the adverts can be zoned as above. These can range from $3,500 per square metre.
Outside Kiosks.
These are a waterproof and vandal proof stall that will endure the climate and are normally employed in areas that are not secluded where people are present and with minimal supervision. These kiosks range in size from 42″ up to 80″ and can be either none touch or interactive through a touch screen panel.
On the whole the screen is either fitted behind the touch panel or protective window and is connected to a PC or media player that holds the commercials and all updates of fresh content are through a secure world wide web connection. These can range from $4000 up to $26,000.
Out-of-doors electronic signage cabinet.
An out-of-doors electronic marketing box permits the use of non commercial monitors but gives the accurate level of protection for the internally housed equipment. The monitor, media player or workstation are encased in a protective housing made from heavy gauge steel, painted in a special coating to avoid anything the environment can throw at it.
In each unit a thermostatic cooling and heating system is on hand to guarantee the internally housed technology is kept at the perfect temperature inside preventing the devices from overheating.
Each enclosure is locked by dedicated security locks to stop any one stealing the device inside the housing. These range from $1299 and can be moved and re-configured if the place has to be moved making this a very cheap and flexible solution.
These units can even be monitored from a distance with alerts emailed to the AV manager should an incident of neglect be detected on the enclosures.
Chloe is the leading manufacturer a range of LCD monitor enclosures, this range is used throughout the outdoor digital signage industry throughout the world for the ultimate in protection. This range of LCD monitor enclosures can also be used for factory protection.
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