Mapping out your keywords successfully
Online shopping is one of the fastest growing industries in UK, with the number of sales made through online channels continuing to increase each year. A big part of this is the way people now access the internet, and where they can access it, for example a café, restaurant, or now with the introduction of cloud servers, pretty much anywhere. Another big part of why the internet is being used to shop online is the speed of broadband and the improved security on e-commerce websites. Another reason people are now buying more things online is that advancements in the way people can view the internet on the move using their mobile phone or tablets. These devices are making it easy to view secure websites that are well designed and make the buying process easy online.
Ensuring that people buy your products online requires you to make sure that your website visible in the natural search results. This may sound like an easy thing to do, but is actually difficult to get right and get the maximum amount of exposure to your brand. The reason it is difficult is to be visible for your target keywords you have to remember that your competitors are doing the same things you are, so you need to think outside the box to get the best results. This involves setting up your website statically so you map out your site for the most keywords possible without repeating them across your website. This means you need to plan your structure before you build your site, and build it around your keywords. You should be targeting your generic keywords at the top level, then your second level words, and finally your longer tail words at the third level. This is important as Google must be able to get to every page on your site within three clicks to ensure that it gets cached.
As well as mapping out your keywords in your title tags and page headers it is also important that the content contains them at three levels to add relevance when a search is performed by Google. As well as ensuring that your website is set up correctly it is important that you are targeting the right keywords, so it is important that you perform proper research to make sure you have the correct targeting for your business. The document will also highlight the fact you need to map out a full location based strategy on your website as well as targeting the generic keywords. It is important to target these as they are more likely to convert at the local level so it is important to map them out properly.
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