Make the Most of Pinterest for Business
If you’re a small business owner, then the Pinterest statistics ought to grab your attention: More than 10 million users, 70% women, and 2 million Facebook users daily. Those are some impressive numbers if you’re looking to find a market for your goods.
Here’s how it works: Users can set up “boards” to store all the images they find in their daily surfing. Cute puppies, home d?cor ideas, fun crafts for kids, and recipes are some favorites among the Pinterest devotees. When you pin an image, that image is linked to the original page you found it on, so others can check out that great new way to store wrapping paper, too. Those other users can also re-pin your image to their own boards, thus spreading the word far and wide.
Using Pinterest as a Part of Your Marketing Plan
This kind of viral sharing is – in large part – why companies are so interested in using Pinterest as a part of their marketing plan. And why you should be using it as well.
But before you run off and start pinning stuff, you need to consider whether or not yourbusiness would be well-served by Pinterest. Since this social network is almost exclusively visual, it stands to reason that you’ll fare better if you’re a seller of cute, crafty stuff. Etsy sellers are ideal – digital product sellers.not so much.
Like any social media outlet, Pinterest is all about who you follow – and who follows you. When you log into Pinterest, you will be greeted by a variety of pictures pinned by those you follow. Lots of browsing available at the click of a mouse – and you want to be on as many pages as possible.
How do you do that? By being a good (and strategic) follower.
Just like with Twitter, users on Pinterest tend to (1) follow those who other, well-known users follow, and (2) follow back. That means if you identify the heavy hitters in your niche and follow them, there is a good possibility they will follow you back. There is also a good possibility that some of their followers will find and follow you, thereby further increasing your reach.
Because repinning is the currency of Pinterest, you can expect your new followers to pin and repin your pins (as you will theirs). This gets your site and your products in front of more people. Not to mention the positive effect it will have on your backlinking campaigns.
Speaking of followers and backlinking, it’s probably time to talk about how Pinterest traffic can help – or hurt – your website.
Branding is the process by which you let readers know – in no uncertain terms – exactly who you are and what you stand for. You do this by consistently using the same social media profile picture, by carefully researching and using your most import keywords in critical locations, and by linking all your social networking accounts together.
You’ve likely already done this with Facebook, Twitter, and LinkedIn, and the process is much the same with Pinterest. Completely fill out your profile, including your URL, a keyword-rich description, and your logo or profile picture.
Next, create boards that make sense for your business, and use keywords where you can. Install a “pin it” bookmarklet in your browser, and use it often. Fill your boards with pins that speak to your audience, and which will help establish you as the go-to Pinterest page for all things Network Marketing.
Consider connecting your other social media profiles to your Pinterest. You can link Facebook and Twitter, for example, so each time you pin a new item, your Facebook page is updated. This will help draw followers in from other social networks, and increase your presence in all of them.
Add Pinterest links and pin-it buttons to your site, and encourage your visitors to share what they find there.
You might think as a digital retailer you’re left out of the Pinterest crowd. After all, a picture of an eBook isn’t very enticing, is it?
But there are things service providers, information marketers, and even affiliate marketers can do with Pinterest to help build their business.
Video – You don’t see a lot of it, but you can pin videos on Pinterest. I can’t think of a better way to turn a how-to video on YouTube into a viral marketing tool. The key? Keep it short and as entertaining as possible.
Infographics – The Internet loves a good infographic, and if you’ve got one that shows how to use your product or service then Pinterest is the perfect place to share.
Headline graphics – Got a compelling blog post you’d love to share? Whip up a quick graphic of the headline and a fitting photograph and pin away. Just make sure the title really is compelling, like “14 Ways Bloggers are Driving Traffic with Pinterest.”
So you see, you don’t have to be an Etsy seller or home d?cor pro to use Pinterest to grow your business. You just have to think a little creatively.
This is how you make the most of Pinterest for business.
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