How to analyse Chinese aluminium alloy door industry status
Now, the real estate industry policy control as well as raw materials, artificial, management fee rise the influence of factors, the real estate industry of the downstream industry building materials industry has set up a file in a slump, state. Among them, aluminum alloy doors and Windows industry can boat.
In the country of the real estate industry control policy, chengdu building dish and volume fell sharply. This makes the chengdu aluminum alloy doors and Windows in the use of also decrease. Aluminum alloy doors and windows enterprise and the dealer sales are down with it.
Although meet fronts, but also should strive to survive. The current stage of the situation on the aluminium alloy door industry in chengdu, it is a challenge and opportunity. Enterprise only timely make the adjustment and promptly seize and the use of market opportunities, to beckoning.
The energy conservation, the environmental protection or into main melody
The data shows, the next 10 years, China’s real estate industry will not continue to focus development, and will enter the planning design and high quality construction period. Then, as an important part of building structure, doors and Windows, especially the aluminum alloy doors and Windows, will also be in bulk from the past to the system design and installation operation has entered into the era. So, aluminum alloy doors and Windows of environmental protection and energy saving, system constitution advantage would get very good expression.
Chengdu celebrity in doors and Windows of President of limited company of ChenYiShui: “building door window of aluminium alloy door in market share will stay above 55%, the product structure has great changes by state. Construction energy conservation policy and the energy crisis, the use of aluminum alloy doors and Windows of energy conservation and environmental protection will be greatly improve the proportion.”
“Engineering + retail” extension city combination
In the country of the real estate industry make regulation before, many of the aluminum alloy production enterprise chengdu will sales target lock in engineering market. But, as the role of national regulation policy after appearing, aluminum alloy doors and Windows in the engineering market significantly lower sales.
In the present situation, as chengdu well done aluminum alloy doors and Windows enterprise in addition to keep the past traditional engineering single beyond, set up shop to expand retail market. Therefore, engineering sheet and retail single in the current market environment is complement each other, be short of one cannot. Some development good enterprise also is in such a development goals in walking.
“Security room + urbanization” policy support
At present, although the industry aluminium alloy door window facing the severe situation, but there are still many favorable conditions. The data shows: 2010-2012, chengdu city government will continue for affordable housing construction. Among them, 2010 the new construction of affordable housing 22489 sets, a building area of 1.33 million square meters; In 2011, new construction of affordable housing 6440 sets, a building area of 340000 square meters; In 2012, new construction of affordable housing 5300 sets, a building area of 280000 square meters. Meanwhile, in the city of chengdu city government will transform shanty towns. Among them, 2010, city of upgrading 15954 shantytown, state-owned industrial upgrading 2239 sets of farmland. In 2011, the city of upgrading 3351 shantytown, state-owned industrial upgrading 453 sets of farmland. In 2012, the city of upgrading 2195 shantytown, state-owned industrial upgrading 403 sets of farmland. This series of data shows, aluminum alloy doors and Windows has broad market.
Kdsbuilding expert points out According to information, as sichuan level 2 cities of the construction of the urban expansion in order, in the construction of the cities for the construction of a housing for aluminum alloy doors and Windows of the rigid demand also increase gradually, aluminum alloy doors and Windows industry to finally see a ray of hope.
Strengthen social security systems research and development.
In the present chengdu aluminium alloy door industry, the product homogeneityphenomenon has been plagued by the industry. The light aluminum wood doors and Windows in sichuan province limited liability company chairman ZhanQingFu said: “aluminum alloy doors and Windows to the development of an enterprise, the first to social security systems, then carries on the product innovation.” In product innovation, the light has been doing the Windows and doors the efforts from all sides. The introduction of the new products, realize low carbon environmental protection, energy saving the targets, make the window of door of comfort, beautiful sex, functional perfect combined, in our country to meet the market demand of the products of different class. Enterprise to continuous innovation, establish brand culture, to the fierce competition in the market gain a firm foothold.
The market is relentless. Whether enterprise choose to do high-end products, or do the low end products, and, according to its own conditions, have a choice. Product and brand positioning, according to its own conditions for choice, for enterprise’s is the best.
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