Talk With CEO of NUCL
How do you see the denim wear market faring globally? How is India poised for growth? What are the latest trends that govern consumer behavior? What difficulties do players of your kind face on your path to better growth?
(answered by CEO of NUCL – Badal Choudhary)
Window displays across global high streets have been splashed with designer hotpants, corset jeans and haute couture collections, all in denim; retailers and brands are sure at an inexorable innovation spree. Rugged indigo fabric when made to fit the style and sensibility of youth has triggered widespread mutiny against the age old trousers. Where are we headed in 2012? Globally brands are high on innovation and sheer newness in style, in doing so the customer is up for a treat. Industry saw a slight resilience in 2011 owing to a global slowdown but the excitement in this sector is rather palpable. Challenges, mainly the fluctuating price of cotton remain, yet opportunities are emerging in Asia Pacific on a scale that overshadows events elsewhere. This is a time where price tag is largely influencing buying trends, having said that customers are not up for flaws in quality or style. While there is an upsurge in denim industry with regard to innovation there is this unorganized sector in India which is making big bucks with throwaway fashion. That’s something brands must endear to curb by better penetration and sensible pricing.
At Numero Uno we are fastidious when it comes to denim; our designers are constantly trying new techniques and have become increasingly sensitive to environmental conservation. It’s a learning platform, a sort of lab from where great ideas come out. Its extremely humbling to know how small efforts at restoration and conservation of environment has actually brought about a shifting change in our approach towards quality and best practices. If the question was where we are headed in 2012, there is one answer which shall summarize the path for decades to come; at Numero Uno Jeanswear we are headed towards an evolved process structure with relentless pursuit towards conservation leading to finest value delivery to our customers. It is difficult to adapt to the changing technological environment, it is furthermore difficult to continue novelty in every season but on the flip side we have extremely passionate people who go miles to figure a solution and then compose it into a tangible products. To wrap it up we are hardwired to be a product centric company and that is something which has stayed with us throughout the graph both in upswings and those downwards. Customers understand and respond to earnest efforts at value delivery, and we have witnessed it firsthand. Denim is the blue eyed baby of fashion industry and its rage is here to stay!
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