Ski Resorts Employing Electronic Outdoor Signage
The ski term is coming up fast and loads of ski resorts are researching into using out-of-doors dynamic signage equipment, so that visitors can see right away what is happening in a particular area.
There are three ways of employing outside digital signage, they are as follows:
” Showing resort attractions – interactive
” Displaying which ski runs are open and the ones that are shut
” Showing a menu for bistros
Five years ago we visited Lapland with the family in search of “Father Christmas”, our outing lasted 5 days and we all enjoyed it, (I think I enjoyed it more than the children!)
But two things stick in my mind that I remember: the first is that the town of Levy had just been developed and the daily actions left 3 hours of free time per day as well as your evenings and the second was that throughout the resort there was information monitors for the visitors.
The data screens were interactive and based in some of the hotel foyers so they were protected, but now with the advancement of technology, we will undoubtedly see a titanic increase on this brand of out-of-doors electronic marketing.
Digital menus.
Now bistros can show their digital menu in the waiting area so when holidaymakers get a warming drink and are waiting to be seated for their meal they can see the tempting food and already be conscious of the promotional offers that are in progress. This works two fold; it speeds up the ordering process so the restaurant proprietors can turn over more covers and it enables the cafe manager to control the specials on offer.
Which ski run is open?
There is nothing worse than waiting in line for the ski lift only to get to the ski run you sought after and to be told it has been shut, now using heated LCD enclosures in a resort these can assist in less annoyed travelers, as on the panel can display the opened and closed runs for each specific day, these can be refreshed using the latest in wifi equipment to update the skiers on likely issues.
Visitor information.
Most ski resorts have a, from here typically there is some form of tourist information centre, however the most effective way is to run an interactive tourist information solution and this can provide up to date information on which eating houses have vacancies for that evening without the anger and hassle of traveling to each cafe only to discover there is a long waiting period.
Another issue is if you need medical assistance, using the interactive LCD enclosure you can go for who is on call and for what, so if you need a dentist or a medical doctor you have their contact details at once.
This is why outdoor electronic signage is so good, is can be used for a huge amount of uses, once it is installed, as long as the housing is heated the devices inside will last as long as the enclosures they are in.
Bear this information in mind when traveling to your next ski holiday and keep a look out for the digital out-of-doors advertising hardware.
Chloe is the leading manufacturer a range of LCD enclosure, this range of product is supplied to digital signage integrators throughout the world, now they also offer an indoor solution a digital poster, but it does not have the protection of an LCD enclosure.
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