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French giant PPR (Pinault Printemps Redoute) finally abandoned his interest in Burberry. The group désestimé the acquisition of the British brand of fashion and put on new operations. The label sports Quicksilver would be his new target.

The owner of brands such as Yves Saint Laurent バーバリー財布, Gucci and Puma would be in negotiations with the California company Quicksilver, told the newspaper La Tribune.

In addition, PPR has reached an agreement with the South African group Steinhoff International Holdings to sell Conforama for 1.2 billion euros and would create a group of “lifestyle” from its sign through new Puma acquisitions.

On the sale of Conforama, the CGT and FO were “vigilant” on employment. PPR’s CFO assured that without “duplicate” Conforama between geographical and Steinhoff, the operation would have “no effect on employment.” In early 2009, the company announced a plan to reduce costs 50million euros which would result in the elimination of 800 positions at most.

After this sale, international analysts believe that the PPR is well positioned purchaser. “Burberry is too big a fish for PPR” said JP Morgan, by Quicksilver could be against the interest of PPR, the market leader “Lifestyle” we want to organize ルイ・ヴィトン モノグラム・マカサー, specializing in surfing, skateboarding and snowboarding. “