Previews and tests
People always want to know how something is before they dig into it themselves. This is a phenomenon that is not going away and has been there since the beginning of human kind. It is called curiosity.
When people can’t wait to get the result of some preview or tasting, it shows an extreme curiosity. Many people are waiting for car magazines before they go buying cars because they need to get the previews in their hands.
Car magazines are a great example because they have so much previews and testing in that almost no other magazine has. They have engine testing, car testing, tire testing, crash testing. You name it.
Testing tires seems to be the case for many people that affect their decision on the tire they use. Nokian Hakkapeliitta has won many years in a row all the tests that the car magazines have put up. Nokian tires just won the summer tires test for the year 2012 and I can only speak for myself but this is something that really reflects on my purchase. I want to have the best summer tires (in Finnish: kesärenkaat) in the market and if the previews say that this is the one then I want it.
Nokian tires have not done their good work first time. Nokian tires test the tires so much that it really matter to which hands you give the tires to, you will get excellent results.
Previews are also fun because you can see and choose the exact qualifications that you want from the preview or the test and then make a decision. If you live somewhere where it is very rainy and slippery you should base your tire choosing on which one did the best in wet roads on summer tires. This way you get the most out of all the previews and test cases.
All in all tests and previews feed the human curiosity but they are also very handy and usually even trustworthy. There are so many products in the market these days so it is also good to do some benchmarking.
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