Content SEO – SEO Advise
Good copy equals conversions.
Content Optimisation is believably the hardest selling point to get across to a consumer when seo speak begins. Sure people are beginning to appreciate in the UK that they need to get ranked in Google, and they know you need to raise an online presence for their business, and of course, they all know that they need to get traffic to their site.
But site copy? Anytime that topic is brought up, most clients proudly brag that they have already posted their brochure’s chapter and verse on their site and that works just fine.
Well, it doesn’t. Content optimization is an aptitude that few people possess. Words sell, images don’t. You need to get the user to take action! So, in that spirit, here is a list of things to do and ones to avoid:
Things to do:
Use the main keyphrase you are targeting on each page, except for the home page.
Use keyphrases in your hyperlinks.
Establish a page title that is appealing and eye catching. Keep in mind words sell, graphics don’t.
Restrict your keyword usage to 2 or 3 keywords per page. Otherwise, you may get tagged for keyword spamming.
Create supporting content like FAQ pages, how-to pages, industry glossary and related articles about the product.
Use the description meta tag. Google refers to this when it can’t find content or a listing in DMOZ.
Always keep an eye on competitors and how they rank for the same keywords.
Aim attention at on the the pages that have your best conversion rates.
Think like a journalist, asking the five W questions (who, what, when, where, why).
Display your site. Studies indicate that people look for local vendors, even when online.
Things to avoid:
Inserting keywords into copyrighted material.
Forgetting what your audience is looking for.
Leaving the title of your page as “Untitled”.
Using too many graphics.
Waiting to implement copy changes for expected seasonal sales. You need 6-months when optimizing seasonal content to give the engines time to adjust to your alterations.
Content optimization is a continual process of monitoring and updating. By staying true to this course, you’ll see the results in your sales.
Created by Optimise My Website – SEO EssexSmall business Search Engine Optimisation Essex SEO Essex
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