Who will rule social media: Google or Facebook?
Who will rule social media: Google or Facebook?
Social media is spreading through the business world like wildfire. Ever since Google unleashed the Panda updates to it search algorithms social media sites have been getting higher rankings than ever before. The updates, along with others that came in the Penguin and Venice packages, have reduced the importance of link numbers in favor of link quality, increased the importance of fresh content and changed how Google ranks sites based on locality. It is no wonder that social media sites began getting higher rankings since social media is an avenue for all three. Businesses can connect with the public in new ways, building relationships with past, current and future business. There are quite a few social media outlets available but there are two industry leaders fighting for top spot.
Facebook is the clear winner
“Facebook is the clear winner in social media” according to Arizona search engine optimization company Dynamic Search. Google’s attempts at entering the social media sphere have come too late and have actually hurt the company. The mega-flop, Google Buzz, was short lived. The network, similar to Facebook in use, drew harsh criticisms of anti-trust and privacy violations. An FTC investigation brought on by congressional outrage led to the sites dismantling. Now, more recently, Google +1 is on the scene. The sight has gained over 100 million users but lacks the traffic seen by Facebook. Most users of Google +1 are only on the site for a few minutes a month compared to Facebook’s hours. Google, while lagging behind Facebook in social media still sells ten times more ads than Facebook. However, Facebook is able to collect important demographic data about its users, data that Google has yet to access.
Social media and search engine optimization
Social media is an important aspect of the services provided by Arizona search engine optimization firm Dynamic Search. Google’s own changes to search algorithms have helped to ensure the future of social media, especially Facebook. Last year’s Panda and this years Venice updates, which addressed link relevancy, content freshness and locality have brought social media sites to the top of many search rankings. Social media already had widespread and growing acceptance among businesses large and small but the changes Google made cemented its importance. Social media allows businesses to build high quality links with their customer base through “likes”, “friends”, “plus ones” and “tweets”. It also enables business to individually target demographic segments in new ways.
Social Search
Social media has changed how we search for things. Product and service reviews are all over the internet and affect how search engines return hits. Friends and Followers are fast becoming one of the top metrics of website relevancy. Google is behind the times and may not be able to catch up to Facebook.
Google and Facebook battle for dominion over social media. Locally based Arizona seo company Dynamic Search is on the cutting edge of social media marketing.
The article about Arizona search engine optimization
is written by Asher Elran who contributes articles on
arizona seo services
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