Always insist on ethical SEO
One of the problems with SEO techniques is that they get outdated very fast. Search engines constantly change the way they search for relevant websites and this necessitates constant change of SEO tools and techniques. Some websites tend to be overaggressive to ensure that they have high page rank with search engines and this is where they resort to what cannot be termed as ethical SEO. But the consequences of unethical SEO can be dire and a website may be completely banned by search engines. So, from earning in thousands of dollars, the income of a website may come down to zero thanks to unethical SEO techniques.
White hat SEO is termed ethical SEO and black hat SEO is termed as unethical SEO. While most SEO experts tend to use white hat SEO techniques, there are some of them that start using black hat techniques. To be fair, black hat SEO techniques produce excellent results. But this success doesn’t last for long because search engines aggressively pursue black hat SEO techniques and ban websites that resort to them.
Black hat SEO techniques use links and content to tell the search engine crawlers that there is substance in them. This way they are able to get high page ranks. When a visitor to a search engine opens up one such page they see nothing but garbage. Most users just close the website and look at the other listed ones. But this website gets the hit it needs and can use the stat to lure advertisers and online marketers. This is completely against ethical SEO and harms not only the reputation of the search engine but also affects the business of other genuine websites.
Some of the popular black hat SEO techniques include webpage cloaking, artificial blog posting, keyword stuffing, hit generation and the use of doorway pages. On the other hand, white hat SEO techniques include the tried and tested tools and techniques that all search engines want websites to use. Ethical SEO includes keyword SEO, content writing, article marketing, backlinking and social media marketing among others. White hat SEO also includes constant monitoring of the performance of a website and then tweaking the technique to ensure high page rank.
Since you will be, in all probability, working with an SEO partner you should have the means to identify all those SEO experts that only do ethical SEO. When you know what SEO is all about and have knowledge about the black hat and white hat SEO techniques, it becomes easier for you to choose partners that are ethical. When you start using SEO techniques you sometimes need to show a lot of patience because SEO sometimes takes time to produce results. This is when you are most susceptible to black hat SEO techniques. But never give in to the temptation.
There are plenty of SEO techniques that are termed as ethical SEO and they can produce results for your website. Focus on choosing the right partner and you will find that your website can achieve high page rank ethically.
Resource Box: There are enough SEO techniques that constitute ethical SEO. What this means is that you should never resort to black hat SEO.
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