Can not escape the fate of Johnson & Johnson acquired by closing the three b
From the "death does not recognize" to "silence does not deny," and "anti-monopoly law" into effect two days ago issued a document to all the media, said the completion of the Beijing Great Treasure Cosmetic Limited acquisition, daily chemical industry, this is more expensive in recent years as the "acquisition" was finally settled. However, the topic has attracted the industry's focus is far from dissipated.
Doubt a great treasure "marrying" will be "frozen" it?
"Great treasure, ah, see every day", when the popular ad saying also that people ears when the identity of a large treasure has evolved into a Johnson & Johnson (China), a wholly owned subsidiary. I recall little nurse, Ozzie, violet, etc. have been well-known national brands after the acquisition of foreign brands, eventually disappeared in the outcome, people do have reason to worry about the future of the Great Treasure?? Great treasure, but also every day see it? For such concerns, most stakeholders said, "Now who said bad, but most national brands in foreign investment after the acquisition is not being replaced by similar brands that are 'frozen', and finally fade into the wilderness."
This, Johnson & Johnson (China) Co., Ltd. President Wu Renwei responded: "Da Bao is the Chinese market is very good brand is a brand we respect. We plan to help Johnson in marketing, field R & D and product innovation experience, further development of the great treasure brand. "former Great Treasure Cosmetics Co., Ltd. has made it clear that the responsible person," great treasure that it is not selling plants, will not give up the big treasure this brand. " Foreign experts comment
longer "short leg" compatible with low-end market advantage
Marketing experts Louxiang Peng pointed out that the acquisition of major multinational corporations have launched several purposes: First, through acquisitions into a new market, or industry; second direct elimination of competitors; Third, Chinese and some of the advantages the acquired brands. Despite the shrinking market share year after year, but the treasure brand in the consumer still has great influence, great treasure in the country, especially in 23 urban and rural markets have thousands of supermarkets and shopping malls counters, more perfect sales network. As for foreign cosmetic brands, the market area has been a "short leg." Make up product lines from the perspective of Johnson & Johnson to retain the treasure brand, aimed at low-end compatible with the brand in the consumer market advantage.
Concerns two why "anti-monopoly law" was released prior to the implementation?
Lasted nearly a year and a half why the acquisition of tug of war "anti-monopoly law," the official before the end? In accordance with the relevant provisions of the approval by the enterprises will not use the "anti-monopoly law," prosecution go, so there are many great treasure users of cosmetics that Johnson has to avoid acquisition of Great Treasure "anti-monopoly law," the horse. In response, Johnson side, "said Johnson & Johnson (China) Limited on July 30 announced the completion of the acquisition, this time, the acquisition has received approval from all relevant government departments, and completed the acquisition of the necessary procedures." Comments
key legal expert Beijing Tian Yuan Law Firm Mayi De
lawyer said the Foreign M & A is to encourage enterprises according to law in the form of bigger and stronger, "anti-monopoly law," a review of the key is to see whether it will affect people's livelihood. Cosmetics is a fully free and competitive market, "Unlike Carlyle Xugong, a state heavy industry" in the relevant legal procedures have been perfected, "is hard to say who can constitute monopolization."
2.3 billion acquisition of the three sections concerns over resettlement expenses for employees?
Takeover of the Great Treasure "employee housing" problem has been a focus. A source said Johnson & Johnson to pay 2.3 billion yuan for high Po staff placement. "Da Bao has a feature disabled employees not laid off, this is a large Treasure more difficult one of the reasons." Johnson side, said after the acquisition of a large treasure employee remains of the original Great Treasure parent?? Beijing three exposed plant employees, to continue services for large Po brand of state-owned enterprises as the rights and welfare of employees will be intact. Johnson & Johnson (China) Co., Ltd. Public Relations Manager, explained how flame, "part of the service staff at the Great Treasure brands will have access to long-term work in the new position great treasure, if dismissed, could return to the three exposed plants, continue to possessor." Morning reporter Gao Lihua
The e-commerce company in China offers quality products such as 980nm Diode Laser K98S09F-4.00W , 808nm Diode Laser K81S08M-20.00W, and more. For more , please visit blue diode laser module today!
Processing your request, Please wait....
