Lenovo CEO Yang: shot mobile internet determined to win – Lenovo CEO, Yang-it in

Apple The success of the industry has to send a clear signal: the mobile Internet market contains a huge gold mine. Of China's largest computer maker Lenovo Group also is trying to copy Apple's successful line of march full speed to the mobile Internet.

Recently, Lenovo CEO Yang to accept an interview, said Shanghai Securities News, after up to three years of meticulous preparation, the Lenovo's mobile Internet strategy will force into the hair of the future global mobile Internet, the largest market for end products in China market , "was the Chinese who were the world", the only rival Lenovo is currently targeting the U.S. Apple.

Yang said: "expected within 5 years, mobile Internet devices will become a bigger market than the traditional PC, for including Chinese companies, including Lenovo, this is a great opportunity for development."

Lenovo's strategic transformation April 19 this year, Lenovo Group announced the official launch of mobile Internet strategy, and put music Phone, Skylight, ideapad, U160 and other mobile Internet terminal.

Yang told reporters, Lenovo has been prepared in the mobile Internet for three years, back in 2008 when the Beijing Olympic Games unveiled the first product aimed at business users, then, through a study found that the wider market is consumer customer market, so Le Phone and other products developed to better respond to user needs for mobile connectivity.

Yang said that Lenovo's mobile Internet strategy now has entered a stage of development effort, related products will soon be officially listed. Lenovo Group is a clear strategy in terms of mobile Internet, and the company already has a very good brand and channel advantages.

In fact, Lenovo has made the strategic transformation of this before, but also pay a lot of fees. Early in the year 2000, the association has spent heavily to build portal FM365.com, was later re-locate to do PC hardware, had to abandon the field of investment in the Internet; in two years ago, Lenovo Mobile Lenovo's business was valued 100 million U.S. dollars to a spin-off, go to the hands of Hony Capital and other PE. November 2009, Lenovo Group Youyi total amount of about 200 million U.S. dollars in cash and shares, to repurchase. Between a buying and selling strategy to highlight the association between the change in two years.

Yang said, "Prepare three or four years, is now issued the results of force and time." It is reported that Lenovo Group's mobile Internet strategy for new products will be listed in May, the first listing is the smart phones Music Phone and intelligence of the Skylight, but Notebook IdeaPadU1 will be launched during the year.

Mobile Internet strategy as a new Lok Phone, "conservative estimates, one million units sold this year," Lenovo Group's emerging markets such China President Chen Xudong, said the launch of Music Phone has received strong support from management, including Yang, etc. visit major customers, and Cooperation Partners, in-depth exchanges, so that they understand the overall strategy of the Lenovo was more profound. At the same time, the company in-house Sell Channel preparations has been completed 1-2 rounds of mobilization and warm-up, described as "everything is ready, only a strong wind," and other new products on the market.

First domestic and then foreign Lenovo Mobile Internet strategy will be divided into a "trilogy": First of all, Lenovo launch small cloud core wireless terminal product portfolio; Second, to deepen and infrastructure platform provider, at home and abroad in close collaboration with leading Internet partners including mobile operators, content providers, application developers, to achieve mobile terminal and content, application integration; Finally, in the domestic set up "mobile Internet devices + content + services" business model, the association and then gradually to Overseas copy.

At the same time, Lenovo App Store with the developer community is also formally launched, which means this year, mobile Internet content around the embedded market has opened campaign off.

As Lenovo Mobile Internet strategic transformation of the core products – Live Phone, smart and intelligent this Tablet PC . Lenovo has also placed high on their expectations. Yang said that although the PC makers, a new field, but think that this is also the PC down a natural extension of the development. PC in the past 25 years has gone from a complete calculation tools to word processing, graphics processing and the evolution of multimedia applications, from stand-alone application to the development of Internet applications, from fixed to mobile Internet access extension, so more small, Network Based, service-oriented applications, will only be further evolution of PC continue, which is the association are good at things.

"Our strength is also clear that the Chinese market." Yang said: "We first implemented in China's mobile Internet strategy is to move the Internet in China, the highway, causing his car, prepare your goods for China to provide local users the best mobile Internet experience. "

In Yang, future global mobile Internet, the largest market for end products in China market, Lenovo's mobile Internet strategy, the first step is to first be successful in China, "was the Chinese who were the world."

In fact, the association also with longer-term plan. Once the layout of Lenovo in China, the success of mobile Internet, it can, as its rapid growth in the PC business last year, as will be copied to other emerging markets experience.

Now, Lenovo needs to do is hold the home base of China, as Yang said, so?? "I believe the best defense is attack, mobile Internet strategy is our first attack in the direction of landing in China."

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