Light corporate brand building height to only invincible – 915nm Diode Laser K91
Position in the minds of consumers with higher brand has tremendous advantages: it can lead to rapid convergence of resources, so that the brand in the industry chain more accessible position to be able to shield the eyes of consumers rival.
Today, we are in a brand of help and guidance of the life of the times. Has long been dominated by home appliances brand in the professional appliance stores, the brand-name products already account for more than half of the shelf resources, the other half of the products on the shelves while trying to make up their own distinguished name.
I have always thought that the lighting industry is the consumer brand products in the face of many lighting a beacon in this sea of time. Brand can build success depends on our ability to establish in the public mind the value of effective knowledge, that is, the possibility of establishing the value of the lighthouse. Brand lighthouse there and a humbling power of attraction, depending on whether there is sufficient high lighthouse and breathtaking light. This is the beacon of inspiration to us brand: struggle height, build angle.
The height of the brand among consumers that the brand position, brand power can bring a high degree of strength beyond the product itself, it is sufficient to enable consumers to chase. All point to the brand operation is to enhance brand position in the eyes of consumers. Relative to the lower position of the brand, the higher the brand position of competitive advantage gained is enormous: the high-end digital brand led to the rapid convergence of resources, so that the brand in the industry chain more easily obtain a favorable position to the minds of the consumers the shield opponents, even his own high standards into the industry.
Height is the brand in the world compete for the real target, a high degree of control over all the invisible, intangible than tangible products brand is the law of the business world.
Since there is no real brand, a large number of Chinese enterprises in the supply of lighting competition can only get a modest profit, the economy can only be grass. Do not have enough funds for product development and industrial upgrading, which in turn forced the lighting business can only continue to remain in the most low-end processing value chain links, it is difficult to establish the value of a strong competitive edge. The economy is a brand of economic trees, there is a high degree of economy. Once a brand, we can get the consumer's identity in the market on the enjoyment of the initiative, so that it can control the market rather than market control.
Xiao Bian Comments: There are brands, can you stand; have a higher brand position to control the market. Wong Tung & Partners's remarks a strategically advantageous position, that of branding and the importance of enterprise development for the lighting business onto the road of the brand and the brand is committed to building high-end places have played a great role
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