What to Avoid While Undertaking SEO Practices
SEO is not rocket science but it does become a difficult task if one is not careful about the simplest of things. The shocking part is that even the ones who claim to know SEO to its core, commit mistakes that are usually termed as ‘silly’ and such blunders can sometimes cost dearly. Therefore, it is better to be safe (by being informed) than feeling sorry about the bad results in the end. So, what are we waiting for? Let get it started;
Refrain from Wrong Keywords Targeting
It’s a little hard to believe but even SEO masterminds sometimes target the wrong keywords in haste of getting the project started. The usual and certainly the right path is to use web tools like Google AdWords keyword tool and Wordtracker to study which keywords are used to make searches on engines. Other technique used by genuine SEO professionals is competitor’s keyword analysis which plays a major role in deciding keywords to bring related traffic on the website. Results from such tools and techniques can help to make the right decision regarding keywords. An SEO experts company knows how to approach the issue of finding right keywords and its best to consult one before deciding on something. Common search mentality of a web user could also be studied to increase the probability of getting right search terms.
Keyword Stuffing
Web searchers who wish to get informed need quality content, and getting your keywords over stuffed in content surely doesn’t fit in the scene anywhere. The practice of forcing keyword makes reading a terrible pain and usually leaves the reader frustrated. In such a situation, website’s chance of accomplishing anything becomes very bleak; moreover Google nowadays is smart enough to tell the stuffers apart and even delists them. If you have availed SEO packages in the past, the memory of using keywords to improve visibility will be quite fresh. And to tell the truth, keywords are helpful but one needs to careful about overdoing it.
Flash Usage
We all love Flash and the visual pleasure it brings with it. Designers too swear by it, for it gives a lot of scope to experiment with graphics. But if you will hire SEO experts, they would suggest going light on Flash. The fact is that Flash, with all its animation and graphics, makes the website heavy. And in addition to that, content included in Flash is literally invisible to web crawlers or spiders used by search engines to locate content similar to the query put. Invisibility of content means less chances of appearing in the top pages of the search engines. Website may be pretty awesome but when it comes to search engine, the purpose is a defeated one.
JavaScript Dilemma
JavaScript dilemma is pretty similar to Flash but comes with a correctional option. JavaScript, as designers must be familiar, is widely used for website navigation. Once again, a great tool but when it comes to search engines, it falls face first. However, as aforesaid, the correction fact is that a sitemap can do away the drawback as the same could be used by web crawlers. The other remedy is to put links in the noscript tag.
Keep in mind the above discussed points plus some other related to Meta Descriptions and there is very little chance of getting wrong. There are a number of SEO players in the market with different plans but there are few that cover almost everything. SEO Packages is counted amongst one of the efficient and affordable ones.
So, go ahead and grab visibility.
About content owner- The digital content is the commercial property of FATbit Technologies, one of the best SEO company appearing from India in recent times. It started operations in 2004 and caters to SEO, content, reputation and designing needs.
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