Gaining Better Exposure in Marketing Events
Flash mobs are a thing of the past. They are considerably becoming an overused strategy today. If you are seeking to promote your business through live events, you have to think beyond flash mobs; you have to look for new stunts that will resonate. Sure, the word ‘stunt’ may seem a dirty word, but uniqueness has never been more important than today. Whatever kind of event you organize, market conditions require blowing things up in order to convince people stop and take a look at the products or services being advertised.
There are different kinds of event marketing you can organize. Some of the most common are as follows:
Launch of a new product. It’s easier to convince people to pay for a new product if they can personally see, feel, and touch it. A live event dedicated to your new product will make it easier for you to spread the word regarding your latest offering. It’s important to stress on the benefits provided by the product during the event to help convince people to experience the benefits themselves. You can prepare sales sheets that can be handed out during the event. Calendars and brochures are also great hand outs. Get these materials printed at low prices from reputable print shops. Printplace, for one, offers 5% discounts on calendars and brochures. Other print shops also offer similar price cuts.
Seminars. Information is power. Today’s consumers are more information-conscious. They want to be educated first on a product or service before even considering making a purchase. Seminars are events that will allow you to share your knowledge to people and educate them about your business. Don’t forget to hand out your business cards to the participants and a simple token for them to remember you.
Trade shows. This is a great avenue to find new customers. You simply have to rent a booth in order to participate. However, you will be against a lot of competitors so make sure you stand out. Make your booth attention-grabbing and provide exciting offers. Don’t forget to bring your promotional calendars, flyers, and business cards with you so you can hand them out to all prospective customers.
As mentioned earlier, in order to stand out during these events you have to be different. How do you do that? Here are some great ideas:
Organize fun contests. Why not hold a truth or dare contest? Ask every prospective customer some truth or dare questions and give something valuable for every successful participant. You can also ask them their biggest secrets or encourage them to join your dancing contest. Do anything that’s unique and new, and people won’t hesitate to tell their friends about you.
Take advantage of social media. Announce the event on Facebook or Twitter and tell your followers that special freebies and rewards await those who will attend the event. You can even have a meet and greet with a famous musician or DJ. If you are tight on budget, giving out free t-shirts or collectible items will do.
Blend the old with the new. Mash-up your strategy. Say, use an old strategy with a new one to come up with a unique campaign. You can always use old marketing platforms such as presentation folders, stickers, and booklets in your contests or games. You can hand them out together with your freebie or reward.
Live events are the perfect opportunity to meet new customers and have a glimpse of your competitors. Don’t underestimate marketing events. Use your creativity to stand out on these affairs.
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