Necessity and function of an seo company
Search engine optimization is new mantra in online marketing. It is a by product of internet age. The days of salespersons are numbered as far as the market that comprises of tech savvy persons is concerned.
The phrase ‘Search Engine Optimization service’ or seo service is not new. This concept is widely being used in the online marketing segment for many years. Before discussing this new marketing concept let’s understand seo service is actually meant for what.
There are a numbers of search engines such as Google Yahoo! etc. whose job is to match user’s request with relevant websites. But there can be thousands of websites on same subject. Again the space of computer screen is very much short. Naturally it is not possible for the search engines to show all websites at the same time. Here comes the important question-how do the search engines arrange the websites?
They simply count the common words between typed words or key words and names of websites. After that they show a list of websites against the key words. Search engines make a ranking among those websites. Websites which are more frequently searched than other websites get higher ranking. The necessity of securing a higher ranking is that the concerned site gets the unique chance of getting viewed on first or second page by the search engine. Usually a search engine user examines first few pages. If a site is not placed in first few pages, the chance that a search engine user will ever look into it is almost zero.
Better clear the idea using an example. Imagine that you have a company which sells microwave ovens etc. Say a net user is seeking information regarding microwave oven in the search engines. He or she is most likely to type ‘microwave oven low cost’ or ‘low cost microwave oven’ or ‘microwave oven with lower price’. Now search engines match the typed words with the name of existing websites before showing search results. If you don’t use the phrase low cost in your site, search engine will not include your site in search results. Again search engines make rank among search results. You must try all methods to make your site fun to navigate for search engine users.
Search engine user’s psyche is the object of research for employees of a seo company.
They try to analyze what the search engine users feel comfortable with, what they try to avoid, what words they generally type while searching for information in search engines at the time of seeking information regarding their desired product or service.
Another important question is what appears soothing for the eyes of search engine users? If a website contains colors or designs that a search engine user finds unpleasant to look at he or she will try to skip that said website even if initially he or she opens up that page. Here they will opt for other sites. Clearly the former website in spite of having all other good qualities fails to make business with a prospective customer.
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