Home Appliance Chain, “marathon,” Su Ning Start Dash
6 years ago, the Beijing consumer electronics market princes games, home appliance chain, department stores, supermarkets, specialty stores, and other Yetai coexist, May 1, 2002, Suning came out in the Anzhen Bridge opened its first store , with large and medium and fortune in Beijing Gome, the market is different from Suning as a latecomer, opened with a sharp price Fengeng prelude to the capital goods market.
6 years, retail formats fully integrated, unified chain of lakes home appliances. Traditional household appliances no longer hoodwink the public, 3C products overall rise. Beijing Suning stores all over the capital. About to usher in Suning 6, the eve of the birthday anniversary, the reporter interviewed the head of Beijing Suning Fan Zhijun, management headquarters as president of Suning north China, the people from the Huai River in Nanjing witnessed six years of ups and downs in consumer electronics market in Beijing.
5 years of rapid growth in sales by 2002, Fan Zhijun headquarters in charge of the Nanjing Suning
TV
Sales, his personal view, it is because the competition was in Beijing
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Marketing a relatively strong, and was thus sent to Beijing Caibei playing the “tough” to open the preparation of its first store Suning. Human Resources Department was notified shortly company has been appointed general manager of Beijing. “Back then shop more slowly, in 2002 a total of only three stores, and many are not as they are now actively find Suning, then location is very difficult thing, and now we must just in April in Beijing and Hebei Suning 5 stores out, we have 10 staff members of Beijing company is responsible for site selection. “consumer electronics market in Beijing’s strong business around the year 2000 from 4-5 at home, and then those three pillars, to the present confrontation between two powers. Fan Zhijun said, “Thanks now includes past colleagues, their presence is the only incentive Suning continuous improvement, and promote better development of this industry.” Suning Beijing from 2002 to less than 5 billion years, the scale of the development of sales in 2007 nearly 50 million, five-year sales growth of more than 10 times. Beijing now accounts for more than 40% of household appliance market share. “The development of home appliance chain industry has been described as a marathon outside, the initial threshold is low, anyone can run, but insisted to the end is not easy.” Fan Zhijun, described to reporters the industry in his eyes.
Create 30,000 jobs in six years, from scratch, Beijing Suning Appliance cumulative total of nearly 250 million taxpayers, the total number of employees, nearly ten thousand people, and create a business and associated industries 30 000 jobs. Back in the “New Labor Law” enacted before, Suning Appliance and all employees to sign a labor contract, and handle the various types of insurance, this appliance chain enterprises in the capital is also the earliest.
“I think the corporate culture of Suning, the most important reward for good work not just cars and houses, but these six years, so we feel some ownership, Suning is part of their own. After the Spring Festival, Suning Beijing Almost all of the manager have received counterparts digging feet, but no one chose to leave. “Fan Zhijun told reporters. Fan Zhijun that “the key to determine success of an enterprise is that it creates value, if the company’s rapid growth is based on the consumption of social resources, it is meaningless. Business is the ability to measure the return on social key elements of business success. “From the SARS hospital during the day to install 300 Xiaotangshan
Air conditioning
, To sponsor students to return home over the Spring Festival, and then to 5 million support to the private economic research projects and afforestation in the suburb of Beijing, Beijing Suning has been integrated into the lives of people to play the role of corporate citizenship.
“Each of our employees to devote one day each year the wages of voluntary contributions to public welfare, out one day each year to participate in social activities. Only a more harmonious society, Suning Appliance have long-term development of the market space and the external environment. “Fan Zhijun said. Suning Beijing will set up a public special fund for social contributions.
Beijing Suning 3 “100 stores program,” while rapidly expanding in size, big chain Suning not ignore the existence of a crisis after the administration. While maintaining a certain scale, the joint SAP and IBM development of Suning in China retail advanced SAP / ERP system, spending huge sums in the construction of the third generation of Tongzhou large modern logistics base, promoting the “1200 project”, “project manager” “blue-collar work” and other personnel, conducting large-scale talent pool.
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