How to Protect Your Buisness in the Corporate World
With the time of globalization, when hundred of companies enter the international dome and when the electronic bazaar expands, recognition of the importance of securing trademark rights increased. From the shopping mall to the local store we come across to a dramatic display of trademarks-they are the unique signs that transmit a heap of subliminal messages relating to genuineness, source, quality, reliability, advantage that scrambles for consumer interest.
Trademark is an image or illustration in the form of a word, a device, or a label applied to article of commerce with a view to signify to the purchasing public that they are the good manufacturers and trustworthy. These trademarks or logos help to create impact on the minds of people, therefore to influence the masses; a logo should be an art of creativity and be the only one of its kind. When a logo is linked with the intellectual property of a company, then it is generally known as a Trademark logo. This means the logos coupled with the company are registered and the use of such logo by others is forbidden. These logos or trademarks serves trustworthy to the company by binding the company nationwide to prevent their competitor from misusing them and if infringement occurs then the aggrieved can sue or take legal action to recover the financial losses to ones company revenue or reputation.
It has been experienced that extremely valuable resources, even in tough economic times, trademarks strongly influence purchasing behavior as consumers make more careful decisions, often reverting to trusted brands. Hence investment in trademarks and brand development makes sound business sense. Trademark filing in India does not include any specific legal requirements, however there are number of benefits associated with Trademarks Registration.
Some of the benefits are as follows:
1) Confers upon the owner the exclusive right to use the logo or brand name.
2) Protects the goodwill in the business.
3) One can obtain the legal relief in respect of infringement or misuse by others of the trademark.
4) Power to transfer or assign the trademark to others for consideration.
5) Trademark provides the guarantee for the unchanged quality and helps in creating and advertising the products and services in public.
trademark registration play an important role for the growth of a business. From trademark to llp registration and logo registration every registration has its own significance in the business world and helps survive and stand strong hold in the market.
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