What does it Takes to Double your Sales and Profits?
Let me ask you a question and I hope you are honest with your answer: how often do you market your business? This doesn’t involve online marketing only but print advertising (high quality brochures, postcards, business cards, etc.), social networking, seminars, and others as well. If you answer regularly that’s great news, but if not you better start seriously thinking about your marketing campaign. Realize that competition is getting tougher and tougher these days. If you don’t make an effort to stay in front of your customers, there’s high chance that you will be forgotten at once.
It’s your job to make the first interaction to never be the last. You have to build long-term relationships to ensure that your happy customers don’t forget about you and your offer. If you don’t want to annoy your customers but you still want to increase your sales and stay on top of their mind, here are some strategies you can do:
Send cards. This can be a simple thank you card, greeting card, inspirational card, or even a nice to meet you card. Everyone appreciates this simple gesture. Be as creative as you can with your cards so people will remember it. Don’t just send your cards once a year. Send it regularly so you stay on top of people’s mind.
Call customers. Nothing still beats a phone call these days. The personal contact will make your customers feel important and valued. It doesn’t cost anything to make a phone call, so do it now.
Organize events. Holding seminars, fundraisers, thanksgiving parties, and webinars are great ways to meet new contacts and show your current customers that you value them. Organize these events throughout the year so you stay on top of people’s mind. These events are the perfect chance to hand out your marketing materials. Brochures, postcards, and business cards are affordable enough to produce these days. Print shops like Printplace offer 5% off brochures, postcards, and other materials which will greatly help cut down the cost of printing. With these materials, there’s high chance that you will be remembered.
Make an online connection. Take advantage of the online market. Use social media to make connections with customers. Facebook, Twitter, and LinkedIn are some of the great avenues to keep in touch online these days. You can also create blogs to communicate important details to your customers.
Be considerate. The simple act of congratulating customers on something they achieved or sending sympathy cards when appropriate will help win their trust. Be thoughtful as possible and this will surely bring you greater results in the end.
All these strategies don’t require you to be sales-y. After all, marketing doesn’t have to be about making sales pitches all the time. Just show your customers that you value them and they will surely remember you.
Don’t forget to market consistently. This is one task that you should do without fail. Remember though not to be too pushy otherwise people will get discouraged with you and cost you lots of sales opportunities. If you want to double your sales and profits and stay on top of people’s mind, follow the simple strategies above. They won’t require a lot of invest. Even if you are on a bootstrap budget, you will still be able to afford them.
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