Golden Dream Food Dream Cookies
In Ningbo, perhaps many people did not expect, the largest biscuit production base in Zhejiang Province in their side. As the industry leader in Private biscuits, Ningbo Golden Dream Food Co., Ltd. can be said to be a “hidden giant.”
1973 years, retired from the army’s Guo-Long Li into a state-owned enterprises to go to work, many people envy, Guo-Long Li Quedui fond of doing business. In 1989, Guo-Long Li resolutely took into business and, after a few trades, in 1992 into the biscuit industry, Guo-Long Li has 40 years of age, for a Business Are concerned, not a younger age.
Start-up time, due to insufficient funds, Guo-Long Li and the other two Cooperation Partners each invested 50,000 yuan, a partner and has established enterprises, mainly produces bulk biscuits.
1995, the biscuit industry development is very good, firm size has gradually expanded, but not as a joint venture of the opinion Unity , Guo-Long Li choose to do business alone. That is, during the year, on behalf of his dream, “Meng Yuan” cookies began appearing on the market. Guo-Long Li said: “There were a lot of people are not optimistic about the industry, but did not think ‘Meng Yuan’ biscuits a chance, get the people’s love, I was on the feeling of finding a suitable own way.”
As production continued to increase, “Meng Yuan” biscuit market from the initial Anhui, Jiangsu and Henan provinces to the national expansion. Now, into the Beijing, Wuhan, Shanghai, Hangzhou, Changsha, Qingdao and other places in Xinjiang and even supermarkets, could see “Meng Yuan” cookies, types also increased to seven series of more than 50 flavors.
The start of the chipping away from the now the largest biscuit production base in Zhejiang Province, from the very start of dozens of employees to present more than 200 employees, Guo-Long Li spent 10 years. Guo-Long Li said: “The experience, infrastructure and capital accumulation, in the entire business process play a key role.”
Always “Meng Yuan” biscuit market position in China’s Guo-Long Li, after receiving a phone call to change the idea.
Few years ago, Guo-Long Li received a phone call from Japan, one Japanese guest said he bought a business trip in Shanghai, “Meng Yuan,” biscuits and taken to Japan, his children very much like eating, but also want to taste, but “Meng Yuan” cookies not exported to Japan, hoping companies handle mail for him.
It is for this phone, an increase of Guo-Long Li will be carried out in the end the confidence of biscuits. Now, Guo-Long Li began to set up factory in Beilun, will be formally put into production after the double.
Guo-Long Li is most worried about things being “cloned.” “Every year a large number of ‘Meng Yuan’ biscuit imitation, pattern, text almost exactly the same, but there are changes in the mark, at first glance one, it is difficult to distinguish the two products.” Guo-Long Li said: “To get rid of imitation , we have stable product quality, constantly on the taste and the outer Package Upgrade to more easily identify people. ”
Said, “Meng Yuan” cookies positioning, Guo-Long Li appeared to be very modest, “the country has more than 1,700 biscuits business, we are in mid-market, imported biscuits have entered the Chinese market and the domestic cookies enterprises bigger cases, We must dislocation competition. ”
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