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Women of every background have one thing in common: they love their clothes. Ask any woman, no matter their financial situation, if they have any spare room in their closet, the answer is most likely a resounding “No”. Fashion designers know this little caveat as well. Whether they are famous enough to have their own line of fashion clothing like Vera Wang, or are still working for the discount chain’s store brand, these designers have a true knack for getting the right fashions to the stores at the right time. This is because being fashion forward is more than following trends; it is setting them in the first place.

Today’s fashionista’s have more and more to choose from when it comes to styles and brands. And it certainly does not hurt that the stores cater to every whim and fancy of the current time! A middle-class woman in Peoria, Illinois can walk into her local big chain discount store and spend about $70 on a whole new outfit – including accessories and shoes, and come out looking almost as sharp as her upper-class friend who went that corner store in the mall and spent $700 for her own duds. There will be differences to be sure, quality of the craftsmanship for one, long lasting for another. But if the two women were to meet at their local coffee shop for a chat, it is unlikely that any heads would turn their way pointing out any real differences between the two friends.

This is because of today’s high emphasis on fashion clothing for women. Something else that designers must think about is comfort. The more relaxed styles and desire for comfort have caused a great number of designers to think differently when it comes to women’s fashion. These trends are not new either. Comfort for working women is especially essential. Women who are either on their feet for hours on end and still expected to look their best can get very uncomfortable in clothes that are not made for long wear. Like support hose or yikes – girdles! Even those trendy shoes that must have been invented by a very angry man are like walking on stilts all day long. Four inch heels might look great, but to the working woman, they are sheer torture. Head to foot comfort fashion has become a necessity for working women like never before.

Women are more conscientious of their health nowadays compared to the days when looks were absolutely everything and ones care and creature comforts took the back burner. That footwear is both comfortable and fashion clothing is now the norm. So are things like 18-hour bras that keep a woman in place while not digging into her skin, causing her to feel as if she is being crushed by a ten-foot python. Even women’s girdles have undergone drastic changes since they were first introduced in the middle-ages.