"51" huge potential price of home appliances market fraud – GOME Elect
Experts advise consumers to choose rationally big brand shopping stores
The recent "price rises" to "51" ready to buy during the
Home Appliances Consumers uneasy. Experts advise consumers affected by such factors as raw material prices, "May 1" Golden Week is the price of household appliances, "up" "down" period of chaos mixed, with strength only in the store to buy household appliances is possible to enjoy the lowest price .
Several major home appliances shopping for local people of that this year's "51" from the original seven-day holiday shortened to three days, from the psychological point of view, consumer inertia, select "51", "shop must still be accounted for most. According to authoritative research firm's survey showed that "51" factor in consumer buying appliances ranked the most attention, the price came in first. This shows that the price EADS were mixed in the context of consumer prices particularly sensitive to change.
However, the China Consumer Association of the experts advise consumers to be alert to throw a variety of businesses "fake cheap." This year's "51" section of the relatively short time, some businesses take advantage of consumers will not have time to throw a lot of opportunities to compare prices price fraud. For example, in order to attract consumers to play the "discount", "gifts", "Fan Quan" and other banners, the surface is low, and in fact already ahead of the product price increase in disguise. CASE remind consumers: the level of business of the retail price is determined by the purchasing scale, consumers only in the largest store to buy products only may enjoy lower prices.
GOME spokesman Ho Yang Qing, said at an interview, in order to restrain home appliances prices, the country as early as six months ago, U.S. manufacturers throw on a large scale to the purchase order, locked product retail price. According to statistics, since late last year, Gome has signed with upstream suppliers were 325 billion
Flat Panel TV Specifically for the big one, 186 million
Air conditioning Large unit and 78 billion
Mobile Order, is the largest of all categories of enterprises purchasing home appliances.
Appliance expert Luo Qingqi that the United States such as the procurement of large country's businesses will lock the price increases, while small-scale home appliance retailers because the procurement is follow the market, so their prices will be relatively large appliances floating, this will constitute this year's "51" appliances were mixed, a new situation.
National Development and Reform Commission recently issued a circular that all localities should resolutely implement the temporary price intervention measures to curb irrational prices. To strengthen the inspections all over the market price, and severely punish illegal price. The circular also asked, "51", "holiday period, the competent departments at all levels of prices," 12358 "hotline for reporting prices to ensure all-weather flow, seriously handle the masses of the price, the complaint charges report, a positive price to resolve conflicts.
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