How to Design Landing Pages That Actually Work
Landing page is not a home page or a webpage that gives all the details about you to customers. It is a webpage where customer looks for information about your company and with a goal of purchasing your product. Knowing how to design an effective landing page can improve the number of website visitors that take appropriate action. Let us discuss the factors and considerations that actually work and improve sales.
The 3 reasons for creating a landing page are mentioned below:
Get customers to sign up (for an account, a newsletter, etc.)
Selling a specific product (such as a sale or a promotion)
Get customers to download and install software
This article focuses on the most important factors and components of an effective landing page design.
Call to Action
Call to Action precisely compels and asks the customer to take a specific and desired action. For example, a call to action can be “Subscribe to our mailing list” etc. The call to action usually needs to click on a web page (button or a hyperlink) or it may need to fill a form.
Headlines
Effective landing pages should have powerful headlines. Headlines send the main message of what to expect in the landing page. Headlines should accomplish just one task i.e. to attract the site visitors to stay on landing page. This is the primary goal.
Whenever you craft your headline, just make sure that the headline is interesting enough and makes the visitor keep reading.
Simplicity
A Landing page must be simple. If it is too complex, the visitors may not remain on the webpage. The message should to be very clear and only the relevant stuff must be included.
Relevance
As you are aware, the visitor comes to the landing page from a source. So the landing page should be relevant to that specific source. For instance, if your Ad tells that by clicking on it, the visitor or customer can purchase Laptops for half the price, then the landing page should be selling Laptops for half the price. Here relevance is the key.
Scarcity
One effective way of designing landing pages that can work better is by creating the illusion of scarcity. If visitors feel that the product may run out of stock and the discounted price may end soon, they may be compelled to take immediate action.
Hence, the design of landing pages is vital in prompting the visitors to take the desired action. The above mentioned factors and components are very essential in creating effective landing pages.
Makemylandingpages create effective and simple landing page which improve your ROI and create best impression on visitors mind. One of the most effective way of designing landing pages that can work better is by creating the illusion of scarcity.
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