Avon China Is Interpreting New Look “better Tomorrow”
Co., Ltd. formal start “better tomorrow” project, including customized for the Chinese women, “women’s development project started gold”, from March 2007 to December, by providing a monthly to a 10,000 yuan award-winning project started gold to support its “Service” or “development business” to complete the implementation of achievements in both areas of women’s programs, projects or ideas. Meanwhile, a series of marketing program will be launched.
“‘Better tomorrow’ project to ‘know more about women than women’ of Avon to be a unified image, with one voice in stimulating and encouraging the people around us.” Global Avon Chairman and Chief Executive Officer Miss Zhong Binxian said: “The ‘better tomorrow’ project is a good opportunity for us to show the world the changes Avon itself, and how economic independence, innovative beauty products, philanthropy, and outstanding corporate citizen to change the whole image World women’s lives. ”
To Avon’s direct seller, the “better tomorrow” project has brought about a change in economic conditions and the use of Avon’s direct sales of profitable opportunities to create them more independent, more exciting life opportunities. Since February 2006, Avon China’s first and so far received only a truly nationwide direct sales license since Avon has nearly 400,000 direct sellers. “Better tomorrow” project will encourage and support those direct sellers who continue to Chinese consumers through high-quality products and services, to achieve their career dreams.
Avon (China) Co., Ltd. President Mr. Gao Shoukang, said: “With our launch of extreme emotion ‘better tomorrow’ project, which not only opened a new chapter of Avon China, but also brings a new Chinese women opportunities. We have launched the International Women’s Day ‘better tomorrow’ project is very appropriate? Avon today recalled the history of 120 years of women’s achievements, we would like to thank, including approximately 400,000 in China, including direct seller Avon Global 5,000,000 sales representatives, as well as Avon 45,000 employees around the world, for their efforts and contributions made by Avon, and to thank our distinguished customers, let us continue with ‘more understanding than women, a woman’ of the mission. ”
He also pointed out: “The project carried out in China for the Chinese women to provide a platform for dreams. We believe: social progress and achievements of women are the most effective way to change the world. Women can not underestimate the power of the If sufficient support and resources, they will be able to influence and change their lives, families and communities. hope our efforts, to have more common concerns of individuals and groups to the lives of women status and future development thereby contributing to each family and the harmonious development of society as a whole. ”
“Better tomorrow” activities of women’s development projects have been launched gold Sohu.com, the full support of actors or by Sohu website www.avon.com.cn Avon submit plans to vote the way the network produces a monthly top ten month program, including women’s studies by the experts, Sohu, and dedicated staff of Avon China, the jury, including the final month of a winner Ping Chu. Results of the assessment depends on the quality of application programs, feasibility, and the “better tomorrow” the rules of women’s development projects and the program fit the potential social impacts.
“Better tomorrow” other parts of the project also included the introduction of new campaigns and various marketing activities, and internal activities and the direct seller Avon employees more career development and career development opportunities. Long-term commitment to China as a signal, Avon announced before the Chinese diving team with the cooperation and support the team’s ongoing efforts to prepare for the 2008 Beijing Olympic Games. Chinese diving team’s overall image will be significantly appear in the “better tomorrow” project, a new ad campaign and marketing activities.
Avon direct sales model in China has recently entered the second phase, focusing on the service network for the Avon and national direct seller to provide a better service, more profitable opportunities. Specific initiatives include the introduction of the new “mobile order” technology, a comprehensive upgrade order system that allows sellers to easily submit orders directly through the mobile phone; increase the national “call center”, more efficient service in a nationwide direct seller, service outlets and the majority of customers. The technology upgrade is expected to make a nationwide direct distribution of products shorten the time from 72 hours to just 48 hours to support the continued promotion of new products; to improve new product development, planned for 2007 introduction of several innovative products; increase advertising inputs, and a series of creative targeted marketing programs, through the whole “better tomorrow” project.
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