Michael Burg Charlotte: A history of Producing Top- rated Programs
Michael Burg Charlotte is the president of Edge Health and Edge Marketing and Entertainment. Edge health is a company that uses multi- faceted, celebrity- driven education and entertainment platforms created for the product, brand, Client Company or Institution. Edge Health Care Marketing is innovative by creating and generating nationally television shows and live events that deliver the message, but within the premise of entertainment. The experience generated over time backed by a history of producing top-rated programs has brought the understanding that target audiences are particularly receptive to messaging presented within this kind of environment.
Experience in Marketing & Production for Edge:
Michael Burg has more than 25-years’ experience in event marketing & production for Edge, sports & entertainment television, CBS sports and Jefferson- pilot sports. His Resume includes production & promotion of numerous Teen Choice Awards- FOX, Ice Wars- CBS, kids’ Choice Awards- Nickelodeon, Basketball- Jefferson Pilot Sports Networks and ACC & SEC Football.
Michael Burg Charlotte is the leader of a company that works with partners who play an important role of ensuring the success of marketing campaigns. The partners include the regions foremost healthcare authorities for purposes of ensuring message efficacy. They include The Prostate Conditions Education Council (PCEC), The Gynecologic Cancer Foundation, The Leukemia & Lymphoma Society, Us TOO International Prostate Cancer Education & Support Network and Lung Cancer Alliance, Lung Cancer Alliance, The Gynecologic Cancer Foundation. These health partners see the value of the campaigns performed by the company. They ensure that the science applied in the messaging is pure, relevant and correct.
The company has created great entertainment including live events and star powered shows that seek to deliver a message to the target audience. Some of the important works performed during the tenure of Michael Burg include On the Line and Kaleidoscope 2010.
- The On the Line campaigns are a 24-month awareness campaign that seeks to educate about prostate cancer. Therefore, the power of celebrities and sports has been used to challenge men about their health. Edge Health has used several resources including an elaborate website, sports & celebrity spokespersons interviews, televised commercials & messages, educational materials and scheduled promotional appearances.
- The Kaleidoscope 2010 was a celebration of survivors of cancer and pairing the awareness with the talent of musical performances and champion ice skaters. Performance revealed how cancer had affected them. Many of the performance revealed how their relatives and friends had battled with cancer and survived.
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