The new revolution in marketing hardware industry is very effective marketing co
Online Community is a unique online virtual community, the community mainly through the common interest of the visitors concentrated in a virtual space, to achieve the purpose of the members communicate with each other. According to CNNIC statistics, 43.2% of Chinese Internet users often use the BBS, discussion groups, instant messaging applications more than popularity, second only to Email.
When the network marketing to become the most popular as a marketing, hardware, enterprise and development, in order to reduce costs, the network marketing community should be preferred, it can save time, cost less, direct customer accurately. Hardware companies are network marketing network marketing for what to do? Internationally prevailing types of network marketing are: search engine marketing, brand advertising network, external links, online advertising alliance, e-mail marketing, electronic magazine marketing, these types of marketing for different companies will be affected less than the effect of . Whether traditional marketing or new business, some basic theory, tools or instruments are often generic, such as topic marketing, event marketing, word of mouth marketing, one to one marketing and database marketing, marketing system and in the case of new plays key role, and even play a role as a core point.
According to iResearch survey data, users now stands at three major gateway websites and effective online browsing time, only the total time of 19%, the rest are a lot of time spend in the community class Web site, such as professional forums (BBS ), blog (Blog) community service, discussion groups, chat rooms and dating communities. At the same time as the huge base of users and the continued growth in Internet usage and consumption habits of mature online community gradually show a strong marketing function. Through the network community platform, hardware companies can search the consumer and the wider dissemination of the object, the scattered precisely target customers and audiences together, each individual can become a branded consumer product sales, consumer the experience of teaching, sharing feelings can affect the use of another group of consumers, the use of new tools for the formation of Internet access and word of mouth effect, and the increasingly apparent consumption patterns (demand? search? action? sharing) to achieve timely information transfer and feedback led to some kind of communication and sales activities.
According to the case and has been operating over a long time of observation, analysis, although there are odd tiger, banner and other community website launched for aggregate class marketing services, but not scale, it did not materialize as brand online advertising, search engine marketing this scale. For users, this platform has some limitations, on the one hand the distribution of Internet users as a whole constitute a serious imbalance in the vast majority of practitioners of traditional industries has not been used to develop Internet use and transactions, not to mention divert to the community (BBS) the number of groups, estimated that fewer; the same time this needs to improve the marketing system, need to make more cases, more extensive market preaching, in order to expand the applications. However, in the last couple of years, the community marketing as an independent marketing tool, its limitations are obvious. Perhaps the auto, real estate, a class of fast moving consumer goods companies may take a number of strategies in the community, then some large enterprise networks is public relations, the community will become a major object of their choice.
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