Performance Based SEO
“Pay for Results, not for promises” is the only dictum for Performance based SEO or you can say it’s all about delivering the promised results. According to this approach of SEO, a business owner that hires the services of an SEO Company to achieve top rankings in Google, Yahoo and MSN will pay only after the desired results are delivered and not before that. It will shift the power and control from service provider to the beneficiary of the service. Performance based Search engine optimization empowers the client of SEO Company and help them to be in control of their finances.
This new approach will filter the SEO Industry, by eliminating those companies that do not employ ethical business practices and do not posses the knowledge and expertise to deliver what they promise. Performance based Search Engine Optimization works like Darwin’s Theory of “Fittest Survival” where the weak one will automatically self destructed and eliminated. Nobody will survive in business if revenue doesn’t come in, If results are not delivered, then SEO Company will not be unable to record any income to its books, but will incur huge losses buy investing money in trying to implement an optimization strategy that does not work. It will increase the expectation of those who want proof oriented results for which they spent lot money. It’s one kind of guarantee which clients gets from performance based SEO that he is not wasting his money.
The benefits of the Performance Based SEO are very tangible when it comes to ROI. SEO used to be a huge investment for businesses, but used to bring back in the investors’ pockets very low returns, if any at all. SEO was in many cases a rather huge expenditure than a business investment. The difference between expense and investment stays in the ROI. A business expense can have an indirect influence on the ROI, but it is hardly measurable; this is why, in a financial sense, a business expense is considered a necessary controlled loss (think of office supplies). An investment is supposed to produce an easily measurable profit. In most cases, old SEO tactics used to have a very measurable positive impact on the ROI, but instead of doing so for the business in need of SEO, they were acting solely in the benefit of the SEO Companies. Performance Based Search Engine Optimization on the other hand, where payments are made only after the top results are achieved, became a basically no-risk investment. No results, no payment. It’s as simple as that!.
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