Appliance store heat in the spring urging the three marketing ideas market-LG, S
Weather was warm, and a new
Home Appliances Sales War has also been heating up. Manufacturers, business brains, the style, function innovation, have played "combination punches", and strive to occupy more market. Reporter visited the capital more appliance stores found that many business and marketing innovation, and have already received
Consumption Were recognized. Style design innovation
Arts Home into the mainstream Today White Goods Has not only played in the traditional sense of the appliance functions, but has become
Home Decor An important component. Fashionable and beautiful shape into many consumers buy
Home Appliances Important starting point, businesses obviously see that.
Reporter visited the major home appliance chain store sales showed a number of new appliances have abandoned the style of the original one, introduced a number of fashion design personality,
LG The company recently launched "Tang Lines" series is one of the representatives. According to LG staff introduction, LG in home appliances
Panel Draw the design on "Tang pattern" is a famous Korean artist spent a great effort to create work, fresh and simple style, while the petals inlaid Swarovski
Crystal Is lit up white goods as artistic inspiration at home. Journalists were interviewed several customers, they are the "Tang-pattern" with great interest, have said that if the "pattern Tang" series placed in the home, it can reflect the grade at home.
Samsung Appliances also introduced a similar design, the reporter saw their "Butterfly in Love Dance", "Royal Lines" series is also Duorenyanqiu. State-owned brand is also unwilling to others and
Glanz Launch of the "Chinese Bamboo" and "Plum Blossom" series, it is with Chinese characteristics, according to Glanz's sales personnel, although these two just listed soon, but the best selling, many customers are directed at the Chinese bamboo to of.
Function of technological innovation Sought after environmental health Fine Life Inseparable from the pursuit of people's details. Dust is that people must face in life, it will be a lot of our health adversely affected. Increasing the quality of life in the pursuit of today, advocating a healthy lifestyle is sure to be consumers. Smart businesses have long known this, LG has introduced the steam function in addition to dust
Washing machine , Is the use of 95 degree high temperature steam to kill dust mites among, as well as animal dander and other particles that influence population health, which replaced the sun exposure is often used to kill bacteria in the old method, saves time and effort. According to LG the work of the personnel, that the steam washing machine can also play using steam wrinkles, taste effect.
Also attract the eye of the use of latest technology are introduced SANYO "air wash." According to Sanyo introduced the staff, this "air wash" is the use of ozone odor on extinction of items, cleaned automatically restore the ozone into oxygen for the body without adverse effects, environmental
Health Kang. As a home Washing Machine One of the main suppliers, Sanyo is the advantage of its technology leadership launched DD Direct drive
Motor . Compared with traditional motors, DD direct drive motor, more powerful, more long-term use of time, wash cleaner, more
Energy Environmental protection. Power Refrigerator , Washing of the new technologies emerging,
Microwave ovens Glanz not far behind manufacturing pioneer, introduced the innovative "pulse spray" proprietary high-tech. It is understood that this "pulse jet" has a direct steam, three-dimensional steam, smart steam "three steam" function, changing the original microwave food, lack of water in food, and makes them more healthy and delicious food to eat.
Innovative sales methods Prototype marketing authorization
Appliance manufacturers innovative technology, and strive to be closer to consumer demand, access to consumers, electronics stores also sell their innovative marketing ideas, as sales of home appliances fueled.
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