Competition in the market began to show cabinet survival of the fittest situatio
Most people probably know, since the beginning of 80s last century, China in the kitchen Energy Use the experience from coal to gas, electricity reform evolution, the kitchen as Home The core structure of eating environment has revolutionized the kitchen projects, from functional, complete model into a comfortable artistic type of development, from simple kitchen cupboard unit built into a professional production.
The current rate of urban households as a whole kitchen has only 2% in the East, the southern coastal area, family kitchen has a 3% rate, while only 0.5% of central and western regions, according to authoritative research firm statistics, the whole kitchen In the year 2003 Sell 460,000 units, rising in 2004 to 76 million units, overall cabinet the next three years the product will reach 3.1 million potential market units, an increase of 120.7 percent, if it is an average of 2 thousand dollars each, there are 620 billion market space.
At present, the industry of the competition is mainly in design, service, innovation, quality, facilities, brand, etc., the order of competition to the healthy growth of industry, scale development. As competition intensifies, small manufacturers because the quality of Management Lack of experience Marketing Technical delay, the system cost management and other reasons may be eliminated or be faced with big business merger scenario, the strength of the size of big brand manufacturers are expanding, and the growing influence of the brand, brand more and more obvious. Also associated with the industry's major manufacturers are optimistic about the beef, not in the "Pro deep envy fish", but "still active networking", there is a lot of big names in the Home Appliances Enterprises have investment in the cabinet industry. With low threshold in the cabinet industry, labor-intensive, which some do not have the expertise, lack of equipment, lack of funds businesses or individuals have joined the industry, countless "front shop" and "miscellaneous troops "beach landing, the initial partition, resulting in" grab one, "" malicious attack "," mutual predatory pricing "and other unhealthy competition in each other's ups and downs of the industry's business quality, customer credit caused great negative impact.
Cabinet industry is precisely because there is no access threshold, the process of selling more flexible and creative strength, based on individual requests to purchase a larger object, so the industry with a complete industry standards are not, quality standards, size series , style style, Eight Immortals, each engaged in all of the ability, in some cases there is no standard, what to produce what customers want, subsequently low-cost low-quality materials and non- Environmental protection Extensive use of the material caused a "price war", the demand process is not full of very poor standard of service and product delivery.
Led the industry's "price war" vicious competition has become worse. The typical form of Chinese competition, leading to market products from the same general appearance to the function, industry concentration is low, a serious impediment to the industry, technology upgrades and enterprise development, the pace of excellence. The kitchen equipment has been developed between the formation of a high degree of serialization, standardization, with complete sets, versatility and interchangeability.
In China, kitchen furniture, kitchen appliances and construction sector is still a lack of perfect matching between the norms, particularly in some detail issues such as the kitchen of the clearance size, pipeline layout and interface location, industrial manufacturers products in the installation often can not adapt to the scene of a variety of circumstances, the need for temporary changes to this situation, restricted the size of the factory production and the rapid development of customized cabinets and large-scale, standardized conflict will be short Public factory bottleneck. Optimistic, always pros and cons of peer! Birth this situation has been the growth of the Chinese cabinet and the healthy development of industry changes. With the overall strength of informal enterprises growing, the industry will face a new round of "shuffle", a small, weak companies will be in the cabinet "reshuffle" in out of the market, out of competition.
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