3C certification market toys hot money to invest in the implementation of baby p
June 1 this year, our children's toys will be compulsory 3C certification, which the healthy development of children's toy industry is undoubtedly a very important role. The first batch of toy product certification program, including six major categories, namely: metal toys, plastic toys, baby toys (not including plush toys), electronic toys, baby carriage and ejection toys. Implementation of the certification system, all toys must be certified affixed "CCC" mark before on the market. From now on, the type of toy products are marked with 3C will be the consumers most intuitive way to pass toys.
With the sustained rapid development of China's economy, people's consumption level is increasing. Meanwhile, the implementation of family planning, China's population also is more "core" of a child will be around the parents, grandparents, grandparents, etc. to support six people, so that people in the mother's input more and more Great. In addition, some young parents "can not let the children lose at the starting line," "within the means and ability to provide the best environment for children grow up" and further contributed to the concept of maternal consumption of supplies.
The data show that the number of newborn babies in China each year a conservative estimate, the number of urban infants, the national children aged 0 to 6 the number of urban children aged 0 to 6 the number are: 20 million, 350 million, 110 million , 21000000. Average annual consumption for each infant 5,000 yuan, the Chinese mainland market for baby products to more than 100 billion yuan annually. Organization of the United Nations also issued a report about baby products industry is a sunrise industry in the 21st century. Open up the market, not only have access to considerable economic benefits, also has good social benefits. National Bureau of Statistics survey showed that 56.5% of the parents of the children who used the investment as the first.
It is in this context, the market hot money pour into the area of maternal and infant supplies. For example, in the field of infant milk powder, Yili, Mengniu, Sanlu and other giants have announced increased investment, foreign cooperation and other programs to increase high-end infant formula in the input field. In addition, many professional well-being of mother and child products businesses such as Babe, red kids, friends, also music by directory, outlets, websites and other means, the mother and child to cover the heat of the industry online and offline. Can be said that maternal and child products industry is just beginning to start the industry already full of fierce competition.
However, as the early stages of any industry, the lack of specification as the market, manufacturers uneven levels of hierarchy, maternal and child supplies the emerging markets there have been some disharmonious notes, to bring the healthy development of the industry worries. Last year, the Beijing Municipal Industrial and Commercial Bureau of the children's clothing, toys and other products for sampling, identification tags found, unclear, and other prohibited ingredients, some toys contain formaldehyde and other harmful substances on children's health poses a direct threat. And this situation with the world's leading retail chain brand stores are also not spared.
Reasons for this situation, partly because online merchants to maximize profits, not hesitate to use poor quality materials, shoddy, and so reduce the processing procedure, on the other hand, also shows a lack of maternal and child products industry authority, well-known brands, not yet established a more orderly competitive environment, the market calls for the rich sense of social responsibility, a strong brand awareness of enterprises to lead the industry. Integrated services as a happy mother and child
advocates and practitioners, happiness Justin stakeholders Speaking 3C certification, said that children's toys 3C certification is a protection not only for consumers but also to those who operate non-standard, non- the establishment of a responsible corporate threshold. Not only children's toys, all maternal and child products, happiness Justin are good will the quality of service related.
In fact, the children's toy products for mother and child is only a tip of the iceberg, however, exposed the problems are still worrying the number of maternal and child supplies a similar situation, so children's toys 3C certification is only a first step, maternal and child products industry not only countries to strengthen supervision, enhance consumer awareness of rational consumption, maternal and child products businesses also need to be conscious, self-discipline.
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