Automotive Electronics Industry And Future
Is now time to drive a car, will be an increase in the number of cars on the discovery, such as fuel consumption display, ABS, ASR, EBA, ESP, air bags, side air curtains, interior temperature and humidity control, CD / DVD player, GPS navigation, electric windows, electric mirrors, electric seat adjustment and memory, LED Lamp , Adaptive cruise, and many other previously only in military, aviation use, but now the price of consumer level civilian vehicle Electronic Products. Electronic products are currently in the proportion of vehicle cost is generally 23% to 30% in high-end luxury cars on the 50% is accounted for ~ 60%. The development of future cars will be more driven by the automotive electronic technology may be driving people to feel like a complex in the operation of electronic equipment. This is closely related with people’s lives automotive electronics.
Automotive Industry Overview
Automotive original are foreign monopoly, in cars account for a large proportion of relatively high added value and profits. More crucially, in the continual upgrading of the automotive electronics, the traditional slow product upgrades, after so many years is still very small changes, but the basic electronics necessary to upgrade 5 years, in the updating process, the new force will have the opportunity to occupy this market. According to estimates, an annual global automotive electronics market can accommodate 300 billion U.S. dollars.
According to statistics, from 1989 to 2000, average per vehicle electronic devices installed on the vehicle in the proportion of manufacturing costs from 16% to 23%. In some limousine, the use of the number of single-chip micro-computer has reached 48, while electronic products accounted for 50% of vehicle cost. In addition, the application of electronic technology depth to the car almost all the systems. With the increasing degree of automotive electronics, automotive electronics market is becoming more and more and maintain high growth. U.S. passenger car market demand for electronic components in 1988 was 26 billion dollars, an increase of about 1-fold in 1993 to 54 billion, in 2000 140 billion. The average growth rate of 15 to 16%. Worldwide, the market size in 2002 was about $ 269 million. By 2007, the market is expected to reach $ 35.4 billion U.S. dollars. Asia, Central and Eastern European markets will grow the fastest. In North America and Europe, accounting for vehicle electronics price has reached 10 to 15%. 2010 price of cars will account for vehicle electronic equipment, the price of 25 ~ 30%.
According to another survey, in 2009 the global value of automotive electronic systems will be down 15%. StrategyAnalytics-to-date automotive electronics research report, “Automotive System Demand Forecast 2007-2016 e: living in difficult times, but the future prospects”; of that car by the current dismal Sell Market impact, automotive electronics market in 2011 should be possible to exceed the maximum value of 2007. Global Financial Crisis triggered a recession in major markets, eventually led to the collapse of auto production and sales. StrategyAnalytics forecast, compared to 2008 decreased 3% in 2009 younger cars automotive electronic systems will further expand the gross margin fell to 15%, the market value is 1,260 million.
StrategyAnalytics Director of Global Automotive Research Service IanRiches commented: “Despite the sharp decline in vehicle production, but the fundamentals of automotive electronics industry, it can be said to have stronger than ever. Enhance the penetration rate of vehicle electronics, the automotive industry to meet future environmental and safety requirements of the only realistic way. ”
Development of China’s Automotive Electronics
China Automotive Electronics Industry there are many negative factors, a larger gap than abroad. However, it presents some good characteristics. For example, although widely believed to the global automotive industry is subject to the current economic recession, one of the industries hardest hit, but iSuppli’s research shows that China’s auto electronics market even in this grim situation may moderate growth.
In the Chinese market auto electronics suppliers fall into three categories: foreign investment, joint ventures, local enterprises. In nearly 3,000 companies, the market leader or a foreign-funded enterprises, such as Bosch, Delphi and so on, these companies accounted for only 4.1% of the number, but they won more than 56.4% of the market. As the field of auto parts in China lift the share of foreign investment restrictions, “foreign” of the joint venture to become a trend of auto parts enterprises. Is the largest number of local enterprises, accounting for 80.2%, but the view from the sales they can only account for 32.3%.
Automotive electronics numerous temptations of profit, the PC, Home Appliances Electronic giant their “dream car” have throbbed. Industry says the future of innovation in the automotive electronics market, electronics, automotive electronics can be formed once the real industrial development, both upstream and downstream throughout the electronics industry is expected to Denver in this market.
It is understood that for the first to automotive electronics market, capture the market opportunities, domestic enterprises have begun to have fought over thousands of auto electronics industry, and equipment market. Shenzhen markets, including Skyworth, Konka, TCL also indicated, “Our group has invested heavily this year, must be a piece of automotive electronics market.” Many unfavorable factors
less competitive
Started late in China auto electronics enterprises, small scale, low level, supporting hard, so low maturity of the technology products, quality is unstable. Because of these reasons, difficult for the vehicle used by businesses. Even if their products meet the technical requirements, but also need to go through rigorous testing proof of foreign manufacturers. Wait a long time to make the domestic automotive companies missed golden opportunity, supporting entry of high threshold conditions to enable them difficult to obtain and vehicle business matching opportunities, and thus difficult for the product applications in the car to gain experience and raise skill levels only through aftermarket sales of products, not to become OEM suppliers to further expand the scale of the product. On the other hand, the imperfect product development system, the lack of core technologies can not meet the vehicle requirements and the synchronous development of business competitiveness of their products requirements.
At the recent “China Automotive Electronics Industry Status and Prospects” seminar, we learned that: the status of China’s automotive electronics industry can be described as mixed, on the one hand the market cake bigger and bigger, and the flourishing of many domestic brands, and occupy a considerable market share; the other hand, the industry urgently norms, especially domestic brands vary greatly, although the country has been the birth of the first par with international brands strong words of the famous trademark?? Rail General, but the only sustaining force may not significantly change the industry, the lack of an overall competitiveness of the embarrassing situation.
I am an expert from China Manufacturers, usually analyzes all kind of industries situation, such as far infrared mattress , infrared massager.
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