Get 2012 Nike Shoes and Enjoy the Encouragement from them
Nike running and Nike air can be regarded as the synonym of Nike shoes. Nearly everyone is familiar with them. If people love Nike shoes, then they should have Nike’s logo as well as its slogan in mind. As to Nike’s slogan, “Just Do It”, with a strong effect to the promotion process, it can be considered as one of the most successful slogans.
When it comes to “Just Do It”, it is sure to be one of the most famous slogans in the world of sports. people can see it nearly everywhere. This slogan show people, especially the young the spirit of cool and stirring. In addition; this slogan is absolutely a qualified one. That is, it meets the needs of a slogan, say, short, concise, direct, memorable, effective witty and so on.
About this motto, it is sure to be one of the most classical one. Simple, clear, and oral, all these are the characteristics of this motto. And for different people, if they explain this motto from different points of view, then different meaning may be acquired. Here, Shakespeare’s words may be appropriate: there are a thousand Hamlets in a thousand people’s eyes. For example, this motto may be understood by customers as “this is my choice”. And I will get it then wear it. while for the businessmen, they may tend to explain this motto in this way, “try it”. Additionally, a richer meaning would be endowed to this slogan in different contexts or situations of daily life. For instance, we can put it the following words: just do what you aspire to do and don’t give up till the success.
According to the Center for Applied Research (CAR), Nike’s slogan, “Just Do It”, is probably one of “one of the most inspirational brand statements of all time”.
We can get the information from the case study carried out by the Center for Applied Research that the birth of this slogan could trace back to one meeting of Nike company and the Wieden & Kennedy advertising agency in 1988. Now, when it comes to Nike products, people tend to think of Nike’s slogan as well as its swoosh. These two things seem be symbols of Nike products.
The motto “Just Do It” has encouraged most customers to get Nike shoes to achieve their dreams. If the young expect to be runners, and if they choose Nike running shoes for training, then when they are faced difficulties, and tend to give up, the slogan on Nike shoes will offer them great encouragement. In addition, for basketball players, Nike air max series will also give them great inspiration. With good jumping materials, these shoes are definitely high-qualified. Moreover, some well-known basketball players, like Jordan, make advertisement for them. According to these famous stars, everything is possible. as to Nike’s history, it experiences hardships in the process, but the final result is satisfying. Here maybe we can say, if one works hard, and shows great persistence, then success will occur to him or her.
Now, for people from all corners of the world; they are all familiar with this slogan, “Just Do It”.
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