About SEO Services in the UK
Many people wonder if it really makes too much difference where an SEO specialist is based. It all really depends on the type of work you need doing and how you want your working relationship to be with them. Nowadays there are hundreds of SEO firms out there and many are based outside of the UK. You need to make a decision as to whether they will understand your business, your customers and also your marketplace. Cultural differences can also play a part.
In India and the Far East there has been a huge increase in the number of SEO providers. Many of these companies only carry out basic SEO and may not be in a position to give you the targeted approach you may be looking for. The aim is to get good value for your money and good value means a good return on investment as well as a good deal. You should be able to justify the amount you pay for SEO services in 3, 6 or 12 months time. If you can look back on your investment in SEO and think it was worth it then this is good value for money.
There are companies out there that claim to be specialist but actually do the bare minimum when it comes to SEO. Beware of the companies. A company providing SEO services in the UK should have a proper structure and should also be extremely thorough when designing your site and its navigation. If the company does not spend enough time obtaining information about your site then they will be in absolutely no position to work on your SEO effectively. A company offering SEO services in the Uk should be doing the following:
- Keyword research – any good UK SEO company should do this in detail
- Take a look at the architecture of your site – basically how flat your site is for visitors and search engines. This means how easy it is for both to find your key pages in as few clicks as possible from the home page
- Install analytics and webmaster tools to see diagnostics and crawl errors
- Use the same tools to see movements in keyword search positions
- Check on how your main pages link to each other
- Look at meta tags, keyword density and Header tags
Any reputable company providing SEO services in the UK should take their time and look at all the points mentioned above. Making the right decision when hiring an SEO company can help to ensure a profitable, long term relationship which will only help to boost your business from the perspective of SEO and marketing.
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