Nike Makes You Younger
The brand power helps Nike’s emerging markets to exceed its goal.
The last quarter’s sales volume of Nike has exceed the evaluation of some analysts for Nike’s name turned closely tied with consumers quickly, especially in the newly-born markets, though Nike’s products’ price was increasing. Future placement order is an indicator that reflects the demand in a few months. In the last season, Nike’s global future order increased by 13% to a totally number of 8.9 billion dollars.
In the great China area, the precedent order increased by 31%, and 12% in other emerging markets. Rahul Sharma is the permanent shareholder of investment and management office of Neev corporation and he said that each commodity’s sales had added, and you could think that the reason was it was Nike. He went on expressing that the real point was that you were able to find where economic force was deprived as well as China together with other emerging markets proved to be strong. As for Nike, the future order even added 16% in US and all the markets except Japan increased.
Matt Arnold is an alternative consumption analyst from Edward Jones Financial Service Company and he said that this brand continued to show its strong demand, and its developing force was very attractive, which made the brand stock higher. Because of the increase of labor and raw material, Nike whose American head office is located in Beaverton, Oregon, has decreased its sales by 260%, but that result was more or less the same as what most analysts had evaluated. Arnold told that the turnover was more the same as what we want to find. No matter when you found that a product obtained such a competitive demand, you would strongly trust that in the coming time, our price would keep pace with input cost and workers’ incomes. According to a report of Thomson Reuters, during the last quarter, the world’s greatest sports wear manufacture got 469 million dollars, but analysts estimated 457 million. The whole turnover added by 18% to 5730 million dollars.
It is lunar new year’s eve on Jan. 22th, and two shops of Nike and Adidas on the crossing of Xinhua First Road and Jiefang Road in Linyi, Shandong are very hot. The spring suits of these two famous sports and leasure brands have just come, and many citizens come to buy new clothes for the new year.
In the about 100 square meters’ Nike shop, leisure goods such as clothes and shoes are main products. The leisure shoes cover about 30 square meters. The shoes have many kinds and leisure shoes cover the most, sports shoes supplementing. We sell leisure commodities as main goods, and buyers purchase leisure clothes and shoes for it is common for them to wear. What’s more, our clothes come from well-known brands and they are easy to demonstrate a high quality. According to Assistant Li, though the sports clothes are as expensive as leisure ones, the time and occasions to wear them are quite limited, and therefore, most customers would not like to buy them. Our journalist observes that in the shoes areas, more than 20 sorts of leisure shoes are between 500 and 800 yuan, and only a few charge over 1000 yuan.
The Adidas outlet that is not far from Nike has the same situation and it also puts emphasis on leisure goods. Due to a sales assistant of Adidas, in the small city, people like to follow other people in clothes. It is not a big market for sports.Of course, Nike FREE 3.0 V4 is one more sort of Nike running shoes, with better material and be breathable, the Nike Free Run 3 Mens shoes is also great for training.
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