The Design Concept of CK
Calvin Klein is short for CK. It is a famous US brand. It was founded in 1968. Its founder is Calvin Klein. He continuously got famous clothing awards. He was born in 1942. He studied in the famous New York fashion institute. Kalvin Klein is the top designer brands. It has many related products. CK always sticks to perfectionism. Every CK fashion cloth seems very perfect and noble. CK embodies the lifestyle of metropolis. CK clothes become a new generation of career women brands. CK includes Calvin Klein Collection, CK Calvin Klein and Calwin Klein Jeans. And CK still has pajamas, swimsuit and perfume and something like that. Calvin Klein is the most famous American fashion designer. His production is good quality. He advocates non-gender perfume and jeans garment. Recently CK developed a new ck brand. CK one is regarded as the all-around living brand. The new brand contains jeans and men and women suimsuit. But perfume still uses its original brand name. CK productions are seized of a lot of advantages. From 1968 to now, CK has been 30 years. He is treated as the representative of America fashion field. He has a great popularity. He thought today’s American fashion is modern, simple and leisure. It is a kind of creation spirit of CK. He thought that there is no big difference between American fashion style and global fashion features. Such as New York is not a typical American city. It is a special global city. Seoul and London have the same characteristics with New York. People living in these cities will give him a response about his design. Because their lifestyles and requirements are same. Modern human own the same features.
Simple and brief are the main characteristics of CK brand. Minimalist is also the popular agitation in the modern society. Calvin Klein is always confidence and clever. He thought his design philosophy tends to modern socialist. He pays more attention to beauty which emphasizes on a fully brief. He concentrates on elegant and easy style. He is always trying to be pure, sexy and elegant. He will do everything what he can to display consolidated manner. He thought customers can follow his design and cooperate with him. The most important style of CK product is sex appeal. So CK advertisements are full of sex and tempting. Its advertisements often use naked model to establish perfect and artistic image. Sometime CK will use some tricky skills to draw attention. It caused quite a lot dispute. And it is also criticized by the British advertising standards department. His sexy concept is varied and colorful. Therefore lately the advertisements of CK are filled with many energetic and powerful young boys and girls to performance the energy of CK. The glamour easily capture the mind of consumers. CK wants to continue to inject the vigor spirit to social and family life. The next brand schedule is to invade modern class to develop and create suitable dresses. Modern female are kind and beautiful. But they don’t have to time to dress themselves and buy elegance clothes. They want a kind of relaxed and leisure dress. In fact easy and relaxed attitude is the major social style in the future. From appearance, they are beautiful and nature. Consequently the main goal of CALVIN KLEIN is to build modern socity.
Calzoncillos Calvin Klein Hombre has been widespread among mens and the Calzoncillos Calvin Klein is hot sale in Summer for Spanish.
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