Product Insights: Confectionery in Mexico
Original Source: Mexico Confectionery Market
Buy Now: Research
Summary:
Introduction
This report forms a part of the Datamonitor’s newly introduced product series titled “Product Insights”. It aims to provide analysis to clients on the new product launches across various market categories.
Scope
Examines new product launches in the Mexican confectionery market, segmented by key categories.
Contextualizes Mexico in the new product launches globally.
Identifies the key players in the market, leading the new product launches
Provides an analysis on the new product launches by leading flavors, claims, packaging and price points.
Highlights
Globally, Mexico ranked 15th in terms of the number of new products launched in the confectionery market in 2009.
Majority of products were introduced in the chocolate and gum category.
Milk chocolate was the most popular flavor, while ‘no sugar’ was the most popular claim, in the new products launched during 2009.Plastic was the most popular packaging material used in the new product launches. Nearly 73% of products launched in the confectionery market in Mexico in 2009 were priced at less than MXN25.
Reasons to Purchase
Assess product innovation trends in your market.
Learn from successful new product launches.
Table of Contents
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
New Product Launches: a Global Perspective 2
New product launches in the Mexico 2
Product Launch Analysis 2
Introduction 4
Product Launch Analytics 4
Market Data Analytics 4
Definition 5
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