Product Insights: Bakery and Cereals in China
Original Source: China Bakery and Cereals Market
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Summary:
Introduction
This report is a first report in Datamonitor’s newly introduced product series titled “Product Insights”. It aims to provide analysis to clients on the new product launches across various industry sectors.
Scope
Examines new product launches in the Chinese bakery and cereals market, segmented by key categories
Contextualizes China in the new product launches globally
Identifies the key players in the market leading the new product launches
Provides an analysis on the new product launches by leading flavors, claims, packaging and price points
Highlights
Globally, China ranked second in terms of the number of new products launched in the bakery and cereals market in 2009.
The majority of the new products launched in China were in the cookies category. The cookies and breakfast cereals categories collectively accounted for more than 70% of the new products launched in the market.
In 2009, sesame emerged as the most popular flavor/fragrance among all new bakery and cereals products launched in China while plastic was the most popular packaging material. Majority of products launched in the bakery and cereals market in China in 2009 were priced in the range of CNY1025 and ‘no sugar’ was the most popular claim among them.
Reasons to Purchase
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OVERVIEW 1
Catalyst 1
Summary 1
EXECUTIVE SUMMARY 2
New product launches: a global perspective 2
New product launches in China 2
Product launch analysis 2
INTRODUCTION 4
Product launches analytics 4
Market data analytics 4
Definition 5
Table of Contents 6
List of Figures 7
List of Tables 8
NEW PRODUCT LAUNCHES: A GLOBAL PERSPECTIVE 9
Overview 9
Key trends driving new product launches globally 9
Rise of private-label bakery brands 9
Increasing health-consciousness among consumers 10
Rise of comfort food 10
Convenience 11
Increasing impulse purchases 11
Growth of premium artisanal bakery products 12
Demand for greater variety 12
Local taste plays a dominant role in product introduction and success 12
Increase in ‘ethnic’ products 13
The rise of the vegetarian 13
New product launches by bakery and cereals categories 14
Comparison of China with leading countries globally 14
Examples of innovative launches 15
NEW PRODUCT LAUNCHES IN CHINA 17
Overview 17
Key trends driving new product launches in China 18
Convenience 18
Dominance of regional factors in product introductions and success 18
The need for healthy products 19
The growth of middle to high-income urban families 19
Little emperors 20
Innovation in product use 20
Category growth versus launch analysis 21
Segment growth versus launch analysis 21
Leading players and their new product launch trends 23
PRODUCT LAUNCH ANALYSIS 25
By flavor and fragrances 25
Overview 25
Top flavor: sesame 26
Product examples: sesame 27
By packaging material 28
Overview 28
Top packaging materials: plastic 29
Product examples: plastic packaging 30
By price point 31
Overview 31
Product examples 33
Price point: economy (CNY1-20) 33
Price point: premium (above CNY20) 34
By claims/tags 35
Overview 35
Top claim: ‘no sugar’ 36
Product examples: ‘no sugar’ 37
CONCLUSION 39
Highlights 39
METHODOLOGY 40
Methodology overview 40
Primary sources of data 40
Secondary sources of data 40
APPENDIX 41
Future reading 41
Feedback 41
Ask the analyst 41
Datamonitor consulting 41
Disclaimer 41
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